NEW 1 NIKKOR 18.5MM F/1.8 OFFERS NIKON 1 SYSTEM SHOOTERS COMPACT PERFORMANCE AND CREATIVE CONTROL
Nikon Expands 1 NIKKOR Lens System with an Affordable Fast Aperture Prime Lens
MELVILLE, N.Y. (September 13, 2012) – Today, Nikon Inc. announced the latest addition to the Nikon 1 system, the compact and lightweight 1 NIKKOR 18.5mm f/1.8, a fixed focal length addition to the 1 NIKKOR family of lenses. The 18.5mm f/1.8 gives Nikon 1 System shooters a fast prime lens that is consistently able to deliver outstanding image quality and sharpness for stills and HD video, whether shooting awe-inspiring landscapes, flattering portraits or documenting the family vacation in glorious HD video.
“Nikon’s new 1 NIKKOR 18.5mm offers extremely fast performance alongside the accuracy and image quality that photographers have come to expect from a NIKKOR lens,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “With the continuing expansion of the 1 NIKKOR line of lenses, Nikon is committed to ensuring every moment is captured with tremendous speed and amazing clarity.”
1 NIKKOR Speed and Versatility
The 1 NIKKOR 18.5mm f/1.8 prime lens features the popular yet versatile focal length of approximately 50mm (35mm equivalent) and a large f/1.8 aperture, making it ideal for portraiture and everyday shooting. With the large aperture, consumers can create a dramatic depth of field with beautiful image blur, or shoot with confidence in challenging lighting conditions.
Conveniently compact and crafted with eight optical elements in six groups, the 18.5mm fulfills the promise of NIKKOR quality with solid handling and optical excellence. The lens is lightweight, weighing in at a mere 2.5 ounces to further complement the portability of the Nikon 1 System. Seven aperture blades help to create a pleasing circular bokeh for a natural separation between subject and background.
Price and Availability
Compatible with the Nikon 1 J1, J2 and V1, the 1 NIKKOR 18.5mm f/1.8 will be available in early November 2012 in Black, White and Silver and will have a suggested retail price (SRP) of $189.95*.