NEW PANASONIC LUMIX HYBRID DIGITAL CAMERA FEATURES INTUITIVE CONTROLS, HD VIDEO RECORDING AND SUPER 24X OPTICAL ZOOM WITH LEICA LENS
LUMIX FZ40 features improved HD movie recording with Creative Mode to shoot superb quality video
SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the newest addition to its popular LUMIX FZ-Series digital cameras. The LUMIX DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom*1 and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The LUMIX FZ40 joins the Panasonic LUMIX FZ100, also introduced today.
"Building on the versatility and depth of the FZ-Series, the LUMIX FZ40 provides outstanding and advanced creative hybrid camera capabilities and features to photographers – giving them increased flexibility and a wide-range of features," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "In the LUMIX FZ40, consumers will find easy-to-use features they would find in super-compact point-and-shoots, but with the added 24x optical zoom and improved manual controls."
The LUMIX FZ40 features Intelligent Resolution technology which leads to optimum signal processing, giving images outstanding natural clarity, specifically focusing on the finer details. The Sonic Speed Auto Focus (AF) and high-speed start-up found on the FZ40 are at the industry's fastest level, helping users to catch even the most fleeting photo opportunities.
The LUMIX FZ40 has upgraded intuitive manual and creative controls including the new jog dial which helps to elevate the camera's operability. The jog dial is a focus button which allows users to change settings quickly including shutter speed and aperture, depending on the shooting conditions. Additionally, the new My Color mode which has been popular on LUMIX G Micro System cameras is available in both still and movie modes, and gives users creative freedom with a suite of options, including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W.
Panasonic's hallmark Intelligent Auto (iA) mode automatically selects the most suitable Scene mode and remembers previously-registered faces. And the intuitive system also includes POWER Optical Image Stabilizer (O.I.S.), featuring double the repression power compared to that of Panasonic's previous image stabilization system, MEGA O.I.S. This system helps to eliminate blur resulting from hand-shake, a common problem when pressing the shutter button while taking photos or shooting video.
Users can now enjoy easy shooting of HD movies in AVCHD Lite with double the recording time in HD quality compared with the conventional Motion JPEG format. Additionally, a separate and dedicated button located on the top of the camera allows users to instantly begin recording in video mode – so switching between capturing still photos and video is quick and seamless.
Other features of the LUMIX FZ40 include a 3.0-inch 230,000-dot Intelligent LCD with 100% field of view, high energy efficiency which extends the battery life up to 580 shots (CIPA) per charge, and a new Video Divide function with which users can separate a video they've shot into two sections to shorten or delete any unwanted parts. Also, the LUMIX FZ40's Wind Cut function blocks out noise from background wind when shooting in video mode.
The Panasonic LUMIX DMC-FZ40 will be available in black in late-August for a suggested retail price of $399.95. For more information about Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.
*1 Equivalent to 35mm camera: 25-600mm.
PANASONIC UNVEILS COMPANY'S FIRST FULL HYBRID DIGITAL CAMERA WITH MOS SENSOR AND HIGH-SPEED CAPABILITY
New LUMIX FZ100 Has Powerful 24x Optical Zoom*1 and 14.1-Megapixel MOS Sensor, Allowing for full 1080 High Definition Video Capabilities
SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the new LUMIX DMC-FZ100, a top-of-the-line model in the popular FZ-Series of LUMIX digital cameras with a newly developed LEICA DC VARIO-ELMARIT lens that features a powerful 24x optical zoom*1. As the company's first hybrid compact digital camera with a MOS sensor, the LUMIX FZ100 can record full 1080 High Definition (HD) video – giving consumers a powerful hybrid that can shoot video and still photos with ease and professional-like quality.
"Panasonic is excited to be introducing its first full hybrid camera with MOS sensor – pursuing a higher level in resolution, sensitivity and speed," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "This new highly-functioning MOS sensor can record high-quality 1080 full AVCHD video, making it the ideal hybrid camera for both the casual shooter and the seasoned professional."
The LUMIX FZ100 has an incredibly fast burst shooting in 14.1-megapixel full resolution at 11 frames per second with a mechanical shutter, and increases the frames per second to 60 in 3.5-megapixel recording. Additionally, the LUMIX FZ100 features continuous Auto Focus up to five frames per second at full resolution for great action shots. It also features Intelligent Burst shooting. The digital camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject, rising as high as possible, activating the high sensitivity recording.
Panasonic's Intelligent Auto (iA) mode, a hallmark on all LUMIX digital cameras, now includes Motion Deblur mode*2. By updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) users can gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the LUMIX FZ100 prevents any blur created from a handshake or a moving subject. The iA suite of technologies include: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure. Panasonic's iA is also available while shooting video.
Featuring a free-angle 3.0-inch large 460,000-dot high-resolution LCD, the LUMIX FZ100 features wide-angle viewing with Face Recognition functions that automatically remembers registered faces for future recording. The Intelligent Scene Selector automatically selects one of 6 Scene modes to best suit the shooting situation.
The LUMIX FZ100 also features Dolby® Digital Stereo Creator. This high-quality stereo sound offers realistic sounds and effects to any movie. For greater sound quality, the LUMIX FZ100 has a newly-created port for an optional stereo microphone (DMW-MS1) and a Wind Cut function is available to drastically reduce background wind noise.
The LUMIX FZ100 can record photos and HD video in AVCHD format on SD/SDHC/SDXC Memory Cards. Additionally, My Color mode, first introduced in the LUMIX G Micro Systems cameras, is a special option that gives freedom to the user's creativity. With a variety of options including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W, the My Color mode makes it easy to create innovative images and videos using new intensive color, brightness and saturation levels.
Other features of the LUMIX FZ100 include:
· Bundled Software – PHOTOfunSTUDIO 5.2 HD Edition makes it possible to sort and organize photos. Videos can be uploaded directly to YouTube using the built-in YouTube uploader, while also letting the user create a 360-degree rotation panorama file in .MOV files. The software is compatible with the Windows 7.
· Happy Mode – An option in iA that optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.
The Panasonic LUMIX DMC-FZ100 will be available in black in late-August for a suggested retail price of $499.95. For more information on Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.
*1 Equivalent to 35mm camera:25-600mm
*2 In the high speed burst shooting at 60fps, the picture size in max. 3.5-megapixel (16:9), 3-megapixel (3:2), 2.5-megapixel (4:3) or 2-megapixel (1:1)