CANON U.S.A. INTRODUCES THREE NEW EF AND EF-S LENSES, INCLUDING THE FIRST
CAMERA LENS FEATURING HYBRID IMAGE STABILIZATION
Introducing the EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM,
and EF-S 18-135mm f/3.5-5.6 IS Lenses
LAKE SUCCESS, N.Y., September 1, 2009 – Canon U.S.A., Inc., a leader
in digital imaging, continues its advancement of EOS lens technology with the
introduction of three new EF and EF-S lenses – EF 100mm f/2.8L Macro
IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses.
The new EF 100mm f/2.8L Macro IS lens is the world’s first camera lens
featuring Canon’s new Hybrid Image Stabilization (Hybrid IS) technology*,
compensating for both angle camera shake and shift camera shake, up to four
shutter speed steps. The EF 100mm f/2.8L Macro IS USM lens is compatible with
all EOS cameras, while the EF-S 15-85mm and EF-S 18-135mm zoom lenses are designed
specifically for Canon digital cameras that are compatible with EF-S lenses.**
EF 100mm f/2.8L Macro IS USM lens
The EF 100mm f/2.8L Macro IS USM lens could very well be the essential multipurpose
lens for every camera bag due to its ability to capture sharp close-up images
of small objects as well as beautiful portrait-length telephoto shots. The
incorporation of Canon’s new Hybrid IS in this L-series macro lens allows
it to compensate more effectively for camera shake during close-up shooting
and marks a significant improvement for professionals and advanced amateurs
utilizing macro photography for portrait, nature or wedding shoots.
New Hybrid IS Technology: Designed Especially for Macro Photography
The world’s first* optical image stabilizer for SLR cameras was introduced
in the EF 75-300mm f/4-5.6 IS USM in 1995. Since then, Canon has made continual
advancements in IS systems to enhance panning capability and improve compensation
for camera shake. Now, in a move aimed at extending image stabilization to
the macro realm, Canon introduces its Hybrid IS in the new EF 100mm f/2.8L
Macro IS USM — another first for Canon and the world.
Conventional image stabilization technology is useful for reducing the effects
of camera shake in non-macro shooting situations. When shooting handheld close-ups
at 1x, however, camera shake makes it difficult to achieve acceptable results
even with lenses incorporating conventional image stabilizers. Now, thanks
to the Hybrid IS found in the EF 100mm f/2.8L Macro IS USM, Canon extends IS
technology to the macro realm, making it easy to obtain clear handheld close-ups — a
world first* and a definite advantage in environments where use of a tripod
is not an option.
In order to combat the effects of camera shake in a macro lens, the IS system
must be able to compensate for both angular camera shake and shift camera shake — problems
that become more apparent as magnification increases. The effects of shift
camera shake are rarely noticeable when shooting outside the macro realm, such
as in landscape photography. But when shooting extreme close-ups, even the
slightest amount of camera shake, either of the angular or shift variety, can
adversely affect image quality.
In macro photography, shift camera shake and angular camera shake affect both
the image formed on the sensor and the image shown in the viewfinder. This
is especially relevant to handheld shooting at 1x, since the inability to properly
compose and focus due to a shaky image in the viewfinder makes it extremely
difficult to record sharp images.
Conventional image stabilizers of the type found in Canon IS lenses incorporate
an angular velocity sensor (vibration gyro) to compensate for angular camera
shake. Based on the amount of camera shake detected by the sensor, the IS system
calculates the amount of blur on the image plane, after which lens elements
in the IS are positioned to compensate for the shake. However, this type of
image stabilizer can neither detect nor correct shift camera shake common to
handheld macro photography.
The Hybrid IS includes an acceleration sensor in addition to the conventional
angular velocity sensor (vibration gyro). Based on the amount of camera shake
detected by the two sensors, a newly developed algorithm calculates the amount
of blur on the image plane, after which lens elements in the IS are positioned
to compensate for the two types of shake — a first in an interchangeable
lens for SLR cameras and an excellent way to solve the problem of camera shake
in macro photography.
EF-S 15-85mm f/3.5-5.6 IS USM lens
The versatile focal length, extreme wide angle and stunning image quality
of Canon’s new EF-S 15-85mm f/3.5-5.6 IS USM lens makes this the ideal multipurpose
wide-angle zoom lens for the photographer shooting a wedding or exotic vacation.
Featuring three aspherical elements and one UD glass element for outstanding
image quality, the zoom range of this lens is equivalent to 24-136mm on a full-frame
camera. When coupled with Canon’s new EOS 7D DSLR, this lens provides
moviemakers and videographers with a phenomenal focal range for wide-angle
scenic footage and zoomed in telephoto shots.
EF-S 18-135mm f/3.5-5.6 IS lens
Canon’s new EF-S 18-135mm f/3.5-5.6 IS lens is the perfect Image Stabilized
lens for advanced photographers looking for a wide-angle zoom lens with telephoto
capabilities. Featuring a compact IS unit with shake correction up to four
shutter speed steps, the zoom range of this lens is equivalent to 29-216mm
on a full-frame camera.
Pricing and Availability
The Canon EF 100mm f/2.8L Macro IS USM and EF-S 18-135mm f/3.5-5.6 IS lenses
are scheduled to be available at the end of September and sell at estimated
retail prices of $1,049.00 and $499.99, respectively[i]. The Canon EF-S 15-85mm
f/3.5-5.6 USM is scheduled to be available in late October and sell at an estimated
retail price of $799.99[ii]