OLYMPUS UNVEILS A NEW ERA WITH THE E-P1:
NOT A POINT & SHOOT. NOT AN SLR. IT’S A PEN.
WHAT WILL YOU CREATE?
Experience Incredible Multimedia Creative Freedom
Blended with Digital SLR Image Quality, HD Video and Stereo Audio in a
Compact Camera Body
CENTER VALLEY, Pa., June 16, 2009 – A new era of digital
imaging begins today with the launch of the Olympus E-P1. The world’s
smallest 12.3-megapixel interchangeable lens system camera blends the high-quality
still images of a digital single lens reflex (DSLR) with High Definition (HD)
video, stereo Linear PCM audio recording and In-Camera Creativity within an
ultra-portable body. The easy-to-use E-P1 expands your creative horizons and
its diverse multimedia features offer something for everyone. Built for today’s
visual generation who lead active lives online and offline, the E-P1 will make
you rethink what you can do with a camera.
Capture More of the Life You Live
Shooting spontaneous images of your daily life usually means snapping small,
grainy images with your cell phone or using a point-and-shoot if it’s
handy. A DSLR delivers incredible image quality, but most aren’t compact
enough to roam with you. Now, the E-P1 changes the game with a compact body
that delivers the professional quality images of a DSLR without the bulk.
Moreover, its sharp HD video capture and stereo audio helps you live a better-documented
life because you’re carrying one portable camera rather than a DSLR,
an HD camcorder and a high-end audio device.
You can share more of your life with the world when the E-P1 travels with
you. Make your Facebook, MySpace, Flickr, YouTube, Twitter and personal blog
postings unique by capturing and sharing more videos and photos. You can chronicle
more of the life you actually lead, rather than just special occasions you
prepare for, like weddings, holidays and birthday parties. Since it’s
the only camera to offer in-camera art filters for both still photography and
videos with high-end audio, even your everyday activities will look and sound
“The E-P1 is designed for the mobile, visual generation that lives active
lives online and off, and its portability ensures that it will go with you
wherever life takes you,” said John Knaur, senior marketing manager,
Digital SLR, Olympus Imaging America Inc. “As someone who has shot with
an SLR most of my life, I’m excited that SLR-quality images can be captured
with a camera this compact and portable. The E-P1 truly allows you to capture
it all with the highest still photo image quality blended with HD video, high-end
audio, multiple exposure and creative art filters in one small, stylish camera.”
Innovation since 1959: The Olympus PEN
They say that the pen is mightier than the sword, and now the E-P1 takes self-expression
to a whole new, powerful level. Olympus has a long history of miniaturizing
camera technology. The first-generation Olympus PEN appeared in 1959 and
led the way to high-quality images in a small package, matching SLR cameras’ performance
of the era.
Today, Olympus utilized its miniaturizing and engineering expertise to create
a slimmer body, removing the optical viewfinder and mirror box found inside
a traditional DSLR, to create a small but high-quality interchangeable lens
camera. By reducing its lens mount diameter, Olympus also enabled the production
of smaller and lighter lenses to match the E-P1’s body size.
Beautifully Designed Stainless-Steel Body
The new camera’s high-end, stainless-steel body is easy to handle and
carry, and has the styling and refinement of a precision watch. Its retro-chic
look turns heads, from tech aficionados and camera buffs to the fashion-conscious
and everyday point-and-shooter. Built to be solid, it fits comfortably in a
jacket pocket or a handbag for a night on the town, or to take on any spontaneous
adventure. The E-P1 lets you do more and go more places while capturing your
life, thanks to its compact size – 4.75"(W) x 2.75" (H) x 1.43" (D) – and
light 11.8-ounce body. Attention to detail is visible in every aspect of the
camera’s retro-style metal body design, available in either silver or
white with accompanying new small and lightweight Olympus M. ZUIKO Micro Four
Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) and 17mm f2.8 (34mm equivalent).
The new E-P1 offers many great features derived from the E-System, as well
as many breakthrough innovations, including:
- Superior DSLR Image Quality
- In-body Image Stabilization
- Amazing 3-inch LCD
- Proven Dust Reduction System
- 12 megapixels with next-generation TruePic™ V
- HD video with high-quality stereo audio
- In-camera creative features (for still images and video)
- Multiple exposures
- Multi-aspect shooting
- Multimedia slideshows
- Digital leveler
- Magnified focus assist
- 18x18 metering modes
- Small accessories for small camera
Ultra-Compact Body Delivers Superior DSLR Image Quality
The E-P1 erases all doubts about whether a compact camera can take images that
are equal to those taken by a DSLR, because it has everything you need to
produce vibrant DSLR-quality images: a large 12.3-megapixel imager, In-body
Image Stabilization, fast Imager Autofocus, the proven Olympus Dust Reduction
System and the new TruePic™ V Image Processor.
As the first Micro Four Thirds camera from Olympus, the E-P1 provides the
same image quality as current Four Thirds format E-System cameras because it
has the same image sensor size as the E-30 and E-620 DSLR models, but in a
much smaller body. This high-performance 12.3-megapixel Live MOS image sensor
delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art
amplifier circuit to reduce noise and capture fine image details in both highlight
and shadow areas.
Be a Mover, Not a Shaker
Any lens attached to the E-P1 will deliver blur-free images thanks to three
modes of In-body Image Stabilization that compensate for up to four steps
EV (exposure value). Mechanical Image Stabilization works to automatically
compensate for camera shake in low light or when using a telephoto lens.
And because the E-P1 is the world’s smallest interchangeable lens camera
with built-in Image Stabilization, you’ll feel comfortable taking it
on the road with you to capture the action.
Small Real Estate with an Amazing 3-Inch LCD View
What you see on the new camera’s 100 percent accurate, 3-inch full color
HyperCrystal LCD is what you get. Consumers accustomed to composing and focusing
using a point-and-shoot camera’s LCD will appreciate that the E-P1 offers
the same easy, seamless experience when shooting still images or videos. With
the new Live Control function, icons appear on the LCD, making it easy to compose,
edit and shoot pictures or videos without stopping to access various menus.
The E-P1’s fast Imager Autofocus in Live View also enables you to compose,
focus and capture the shot quickly and easily without ever taking your eyes
off the large LCD.
The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology,
which offers many times the contrast of conventional LCD monitors for easier
viewing in both preview and playback. It also provides a wide viewing angle
of 176 degrees, which ensures that images can be composed from even the most
This Camera Leaves Others in the Dust
You don’t have to waste precious time worrying about dust ruining the
perfect image; instead, spend more of that time shooting with the E-P1. The
proven Olympus Dust Reduction System produces spot-free photos with the exclusive
Supersonic Wave Filter™, a patented ultrasonic technology that vibrates
to remove dust and other particles from the front of the image sensor, capturing
it on a special adhesive membrane every time the camera is turned on.
Unleash 12 Million Pixels on Your Canvas
The E-P1’s Live MOS image sensor is complemented by Olympus’ next-generation
TruePic™ V Image Processor, which produces clear and colorful photos
using all the pixel information for each image to provide the best digital
images possible. The new image processor is noted for accurate natural color,
true-to-life flesh tones, brilliant blue skies and precise tonal expression;
it also lowers image noise in photos shot at higher ISO settings (ISO 100 to
an incredible ISO 6400), enabling great results in low-light situations.
What Will You Create with In-Camera Creativity in HD?
Olympus pioneered easy-to-use Art Filters for still images captured inside
its E-System DSLRs, and now those same In-Camera Creative Features are built
into the E-P1 with a fresh twist – they can also be applied to High
Definition video recordings to take your videos to a new level of creative
expression and put you in the director’s chair.
Your movies and YouTube videos will have the incredible clarity of HD whether
Art Filters are applied or not. Just imagine how dramatic and unique your videos
will appear with any one of the six in-camera Art Filters applied as effects:
Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film or Pin
Hole. Whether you’re a videographer, documentarian or established director – or
just want to shoot like one – Art Filters set your images and videos
apart from the pack. Since they’re built into the camera, you can achieve
dramatic results on the go without needing a computer or editing software.
Because the E-P1 is an interchangable lens system camera you have more creative
options in composition for video capture, to add to your visual palette. You
can attach any one of the new super-compact Micro Four Thirds lenses or, because
the camera can accept many of the other Four Thirds Format lenses with an available
MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme
wide-angle fisheye lens to a super telephoto lens for a wide range of expressive
options. All the while you will have more DSLR-like control over depth of field,
focus, white balance and ISO.
What You See Is What You Get
When viewing the LCD in Live View, Art Filter effects and settings like white
balance and exposure are viewable right on the LCD, and their impact is seen
instantly on the display. This real-time monitoring offers amazing versatility
and creative control, and users who apply a setting have instant gratification
because what they see on the camera’s LCD is what they’ve captured.
For musicians used to applying audio effects like reverb to their instruments
before recording them, the concept of setting the E-P1 to capture precisely
the kind of image they want before they press the shutter makes perfect sense.
For imaging purists who want to shoot without filters, and apply them to
unfiltered images inside the camera later, or just edit images back at their
computers, the E-P1 provides these options and opens more in-the-field creative
Mix It Up with Multiple Exposures
With the E-P1’s Multiple Exposure function available for still image
capture you are free to tell a visual story your way, whether in a portrait,
a landscape or a combination of both. The image capture options allow you to
shoot one shot, then another and combine them in real time, or capture both
shots separately and combine them in the camera later. Overlay your face on
top of your pet’s face. Create an “identical twin” of yourself.
Put the moon in the sky at noon. Your ability to manipulate space and time
makes this new creative multimedia device a veritable time machine.
Frame Your Works of Art Inside the E-P1
You can often achieve greater photographic expression by framing a scene in
a unique way. The E-P1 provides four aspect ratios that serve as masks to
frame your image to the desired proportions, including: the standard 4:3
aspect ratio that is perfectly suited to an 8 x 10-inch enlargement; the
16:9 aspect ratio that will display your images beautifully on a widescreen
television; and other popular aspect ratios such as 3:2 and 6:6. The Multi-Aspect
Shooting further expresses your creative vision when combined with Art Filters
and multiple exposures.
Stereo Audio Sounds As Good As the E-P1 Images Look
Like the innovative Olympus LS-10 portable audio recording device that puts
the power of a recording studio in your pocket, the E-P1 features uncompressed
24 bit/96kHz Linear PCM recording capability to capture the rich sound quality
of your scene. When you shoot with the E-P1, it’s like having a sound
technician built into your camera to capture the nuances of the audio happening
all around you. It has the versatility to record and play back in the WAV
format and can record with its built-in stereo microphone. Whether recording
audio while shooting a video or adding audio by recording a narration to
your still images, the E-P1’s audio sounds as great as its images look.
Create Your Own Multimedia Slideshows with Stills, Video and Audio Inside
Content is king, and with the E-P1 you have your own portable kingdom of still
images, HD video, and audio to remix at your command. In playback mode you
can seamlessly mix stills and movies inside the camera to create a multimedia
slideshow and dub in one of five built-in dramatic background music options
to provide a soundtrack for your cinematic creation. Plug the E-P1 into any
HD television with an HDMI cable and show off your masterpieces to your audience
before the DVD arrives in stores.
As Easy to Use As a Point-and-Shoot with SLR-Quality Technologies
The E-P1 is equipped with 19 automatic scene modes for effortless picture taking.
Standard scene modes like Night-Scene, Portrait and Landscape are easy-to-use
solutions for everyday shooting. Capturing beautiful portraits is easy with
the new ePortrait Mode. It enables you to smooth your subject’s face – all
in the camera and before capture! Additionally, edits can be made post-capture
using the ePortrait Fix mode.
Shooting scenes with both highlights and shadows can often be dicey because
of the extreme contrast between dark and bright areas. The E-P1 addresses this
challenge with Shadow Adjustment Technology that adjusts for extreme light
variations and maintains visible detail in both the shadow and highlight areas
of the scene. Now users can see and preview the gradation on the Live View
LCD and capture images showing the shadow detail they saw. This feature is
also accessible in the Edit menu after the shot has been taken.
The E-P1’s Face Detection reduces the chance of blurred subjects in
images by recognizing up to eight people’s faces and the background,
tracking the faces within the image area, even if people are moving, and automatically
focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal
for large family or party group photos).
If you don’t want to change camera settings every time you’re
shooting something different, then the E-P1’s Intelligent Auto Mode is
for you. It automatically identifies what you are shooting (Portrait, Landscape,
Night + Portrait, Macro, Sports) and adjusts settings to capture the best result
depending on the situation. First-time users will enjoy this quick and hassle-free
feature, which does the thinking for them and produces incredible images like
The New Super Control Panel with Live Control technology, along with the camera’s
intuitive button layout, enables you to see both the image and the controls
on the 3-inch HyperCrystal LCD, making the camera simple to use. The E-P1 records
to SDHC media cards to accommodate large files including videos with In-Camera
Creative Features and uncompressed audio.
The E-P1 is equipped with an internal Digital Level Sensor that detects the
camera’s pitch and roll and indicates it on the control panel. This
Digital Leveler is a tremendous benefit when capturing landscapes. Level
the perfect coastline shot on your next tropical vacation without being tethered
to a computer and editing software.
Magnified Focus Assist
To enable accurate manual focusing the E-P1 provides MF Assist Function and
Magnification Display. In S-AF + MF or MF, the MF assist enables you to zoom
up the central part of the image by up to 5 times by turning the focus ring.
The Magnification Display lets you magnify the image on the LCD by up to
7X at the touch of a button. Additionally, if you use the dial, you can boost
magnification all the way up to 10X for more precise manual focusing.
18x18 Metering Modes
This mode divides the image area into an 18 x 18 grid, metering each of the
324 separate cells to obtain optimum exposure. In addition to 324-division
ESP metering, center-weighted metering and spot metering modes are also available.
Smaller Accessories for Small Camera
In addition to the new Micro Four Thirds lenses, Olympus also offers an optional
Clip-on Optical Viewfinder for use with the Micro Four Thirds 17mm f2.8 (34mm
equivalent) lens. The MMF-1 Four Thirds System Lens Adapter enables all Olympus
ZUIKO Digital lenses as well as Four Thirds System lenses from Sigma, Panasonic
and Leica lenses to attach to the E-P1. If you have Olympus OM lenses and
want to attach them to the E-P1, that is possible with the MF-2 OM Lens Adapter.
Additionally, an optional FL-14 flash unit, suitably small for the camera,
adds more lighting versatility to your shots.
OLYMPUS Master 2 Software
Use the included Olympus Master 2 software (Mac and
PC) to easily download images from the camera or other external device, such
as a USB drive, and automatically organize them into albums and groups and
by date. Develop high-quality RAW images, apply Art Filter effects, edit and
print images. Update camera and lens firmware through the software and download
additional menu languages. A direct link makes uploading your images and videos
to YouTube™ easier
OLYMPUS Studio 2 (Trial Edition Included)
Extend the capability of Olympus Master 2 with Olympus Studio 2. In addition
to the functions of OLYMPUS Master 2, this software includes a lightbox mode
and selection marks for comparing and sorting multiple images. RAW processing
is enhanced with additional controls for finer adjustments. The trial edition
can be used for 30 days after installation. After the trial period has expired,
a license key is required for further use.
The Olympus E-P1 will be available in July 2009. It includes E-P1 Body, USB
Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1),
Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration
U.S. Pricing / Product Configurations
E-P1 Body Estimated Street Price: $749.99
E-P1 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street
E-P1 Body with ED 17mm f2.8 with optical viewfinder Estimated Street Price: