PANASONIC’S NEW LUMIX ZS-SERIES, THE ULTIMATE COMPACT
DIGITAL CAMERAS, SUCCEEDS POPULAR TZ-SERIES
New LUMIX ZS3, With Impressive 12x Optical Zoom is Slimmer
Than Predecessor and Adds AVCHD Lite High Definition Video Recording Capability
MIAMI, FL (January 27, 2009) – Panasonic today introduced the
LUMIX DMC-ZS3 and DMC-ZS1, both members of the new ZS-Series, the successor
to the acclaimed LUMIX TZ-Series and Panasonic’s newest ultimate compact
and powerful digital cameras. The LUMIX ZS3 features 10.1-megapixels, a 25mm
ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical
zoom to the award-winning TZ-Series camera, yet reduced its size. The ZS3 also
features a LEICA DC VARIO-ELMAR lens and High Definition (HD) video recording
ability, known as AVCHD Lite.
“The LUMIX ZS3 is a powerhouse performer with enormous versatility.
Compared with the TZ-Series, it extends the power of the optical zoom from
10x to 12x and expands the wide-angle lens from 28mm to an ultra-wide 25mm,
giving it the range for virtually any shooting situations,” said David
Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics
Company. “Despite its superior lens specifications and functionality,
the ZS3 is remarkably smaller and lighter than its predecessors, making it
easier to carry on travels and everyday shooting opportunities.”
The ZS3 is the world’s first digital camera to feature HD video recording
in “AVCHD Lite*2”. Compared with the conventional Motion JPEG format,
AVCHD Lite allows longer recordings with breathtaking HD visual and audio quality.
This combined with a well-considered control interface, which includes a dedicated
movie recording button on the camera’s back panel, makes the ZS3 a hybrid
model that performs admirably for both still and motion image capture.
The ZS3 also expands Panasonic’s popular Intelligent Auto (iA) mode
with the addition of Face Recognition – a feature that “remembers” faces
from previous shots*1. When a registered face appears in the frame, the camera
will prioritize focus and exposure to capture it beautifully. With Face Recognition,
when a familiar face is recorded several times, the camera will prompt the
users to register the face. Once registered, if the face appears into the frame
again, the camera will display the name specified for that person and prioritize
focus and exposure so that the registered face is bright and sharply focused.
New this year to the ZS-Series, iA mode is also available in Movie Mode. It
automatically selects the most suitable Scene mode and helps to correct handshake,
focus and brightness problems - making iA mode your one-stop solution to capture
beautiful still and motion images. In Movie Mode, the ZS3, Optical Image Stabilization
(O.I.S.) helps prevent handshake when using the high-powered zoom. Face Detection
automatically detects a face in the frame and adjusts focus, exposure, contrast,
and skin complexion so it turns out perfectly. Intelligent Exposure continually
checks the ambient light level and adjusts the exposure setting as conditions
change to prevent blown highlights and blocked shadows. And Intelligent Scene
Selector automatically switches between Normal, Portrait, Macro, Scenery, and
Low Light modes according to the situation to optimize visual quality.
The imaging power of LUMIX has further evolved with the Venus Engine HD, which
boasts two CPUs to provide approx. 2.4x processing capability and support for
AVCHD Lite and HDMI output. It integrates all the advanced functions and camera
operations with high performance and low-power consumption. In image processing,
luminance noise and chromatic noise are reduced separately before and after
signal processing. This is further refined by separating noise two-dimensionally
into high-frequency and low-frequency noise. The circuits then effectively
reduce only the low-frequency noise to minimize the unwanted noise and help
produce beautiful, sharp still and motion images.
Playback with the ZS-Series is also easy. Simply insert the camera’s
SD Memory Card into the VIERA® HDTV’s Image Viewer SD Card slot for
a photo slideshow*3. Alternatively, connect the camera via an optional HDMI
mini cable, the DMW-HDC2, to a VIERA Link™-equipped Panasonic VIERA HDTV
and use the television’s remote control to run mixed slideshows of photos
and videos. The ZS3 features a 3-inch, high resolution 460,000-dot Intelligent
LCD with a wide viewing angle, improving visibility during recording and playback.
Other features of the LUMIX ZS3 include:
- Increased Scene modes for both still and motion image shooting – optimized
for a variety of situations. There are 26 scene modes for still image and
17 for motion image (Portrait, Soft Skin, Transform, Self portrait, Scenery,
Low light, Food, Party, Candle light, Sunset, High sensitivity, Beach, Snow,
Aerial, Pin hole, Film grain and Underwater)
- Two new My Scene settings let users assign their two most frequently used
Scene modes to the setting, and with a simple switch, allow access to either
- New Panorama Assist scene mode allows users to shoot a number of consistent
photos, either vertically or horizontally, by aligning them according to
a guide that overlaps the screen. Then using those photos and the bundled
PanoramaMaker software, users can create dramatic panoramic images.
- High-Speed Burst (Speed Priority) that fires off approx. 10 shots per second*4.
- Menus are clearer and easier to navigate with the Display Size option.
- Macro Zoom function lets users pull subjects even closer to capture dramatic
close-up shots by using the 3x digital zoom in the wide-angle.
- Bundled Software: The latest version of PHOTOfunSTUDIO 3.0 HD Edition allows
users to view, edit and archive captured content with greater ease and fun.
Still and motion images can be transferred to the computer via a USB cable
for viewing and archiving. Using PHOTOfunSTUDIO 3.0 HD Edition, users can
edit and remove unwanted portions of video clips recorded in AVCHD Lite.
Contents recorded in AVCHD Lite can be burned directly onto a DVD disc or
the software can convert contents to MPEG2 format. The software also
incorporates the Face Recognition function, which recognizes registered faces
in photos stored on the computer, making organizing and archiving photos
with a specific person much easier. Additionally, motion pictures can
be uploaded directly to YouTube.
The ZS1, like the ZS3, features a 25mm ultra-wide angle, 12x powerful optical
zoom. Distinguishing it, the ZS1 features a 10.1 megapixel CCD, a standard
iA mode (no Face Recognition) for still image recording and a 2.7-inch, 230,000-dot
The DMC-ZS3 will be available in silver, black, blue and red for a suggested
retail price (SRP) of $399.95, while the DMC-ZS1 will be available in black and
silver for an SRP of $299.95. Both models will be available in April 2009.
*1 Depending on background and facial expression, camera may not recognize
a registered person. For family members with similar facial features, camera
may not correctly identify the intended subject.
*2 The "AVCHD" is a high definition (HD) digital video recording
/ playback format jointly established by Panasonic Corporation and Sony Corporation.
The “AVCHD Lite” is a subset of the “AVCHD format” for
HD digital video cameras with HD video recording restricted to 720P. The new “AVCHD
Lite” Logo and the “AVCHD Lite” License are restricted to
devices within the AVCHD Video Camera category. Digital cameras have now been
added to the AVCHD Video Camera category. For more details, please refer
to the “AVCHD Information Website”. http://www.avchd-info.org/
*3 AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot
be played from a device that does not support the AVCHD standard.
*4 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording. (10fps
in Speed Priority mode / 6fps in Picture Priority mode)