INTRODUCING THE WORLD’S MOST POWERFUL ULTRA ZOOM:
THE 26X OPTICAL WIDE-ANGLE ZOOM OLYMPUS SP-590UZ
Incredibly Versatile Zoom Lens Combined with 12 Megapixels,
Dual Image Stabilization and Ultra High-Speed Sequential Shooting to Capture
the Action Far, Wide and Up Close
CENTER VALLEY, Pa., January 7, 2009 – Olympus rewrote
the rule book again for how powerful a point-and-shoot camera’s zoom
can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely
versatile zoom lens can capture extraordinary images at virtually any distance – from
a delicate flower close up to wide-angle photographs of friends posing before
the vast Grand Canyon, or even images shot from the back row of the stadium
that look like they were taken courtside.
The SP-590UZ is the “total package” and an investment in your
imaging future that is well worth making. It offers the advanced manual controls
that experienced photographers demand and find on a digital SLR (single lens
reflex). At the same time, users can easily set the camera to operate like
a simple point-and-shoot with automatic scene modes. It offers the compact
body of an ultra zoom with the flexibility of high-performance optics usually
found in interchangeable lenses for DSLR cameras, a 12-megapixel image sensor,
Dual Image Stabilization, Face Detection, Ultra High-Speed Sequential shooting
and a bright 2.7-inch LCD.
“The SP-590UZ brings subjects closer with the world’s most powerful
optical zoom, and the zoom is just one of many elements that set this camera
apart. Macro to wide-angle there are no compromises,” said Nadine Clark,
product manager, Olympus Imaging America Inc. “Because of its compact
size and an impressive zoom range, it’s the ideal choice for travelers
and everyone who enjoys the great outdoors.”
Capturing It All – Near, Far and Wide
Optical precision is the foundation for creating quality images. The bright,
f2.8-5.0 lens provides the equivalent of 26-676mm focal length. Users can
get close to the action with the compact 26x super telephoto zoom and at
the same time, the wide-angle (26mm) lens captures more in each frame. Its
super-macro capabilities capture the subtlest details. The compact lens construction
combines aspherical lens elements and extra-low dispersion (ED) lens elements
to deliver edge-to-edge sharpness and clarity. Whether it is capturing fast-action
sports or everyday snapshots, this sturdy compact body with a wide-angle
and telephoto lens provides the versatility to get the job done.
12-Megapixel for Superior Image Quality
The SP-590UZ has a 12-megapixel sensor that enables consumers to achieve consistently
sharp and vivid images when producing large-format prints or cropping/enlarging
a portion of an image.
Unleash Your Creativity with New Artistic Scene Modes
Olympus’ ultra zoom cameras have been known for being the perfect, versatile
solution for dual households; providing flexibility and manual controls for
experienced shutterbugs, while being as easy and approachable as a point-and-shoot
for novice or even first-time users. The SP-590UZ takes this to a new level
with pre-capture scene modes: Multiple Exposure, Soft Background Focus and
Beauty Mode. The new features enable creative effects to be made inside
the camera as the images are captured! The new creative features were adopted
from Olympus’ recently announced E-30 DSLR camera.
Multiple Exposure, in the new SP-590UZ, empowers consumers to take two separate
photographs and overlay them to craft one unique image. Create a masterpiece
for Mother’s Day with a beautiful image of the kids overlaying her favorite
landscape. Use the new Soft Background Focus mode on your next trip to a National
Park. It enables you to slightly blur the beautiful vista, lake or canyon in
the background to accent the majestic wildlife in the foreground.
Beauty Mode lets you soften shadows and smooth wrinkles or blemishes on your
subject’s face – all in the camera and as you capture the image!
Additionally, subtle edits can be made post-capture using the Beauty Fix mode.
Choose “Clear Skin” to smooth a person’s complexion, “Dramatic
Eye” to slightly emphasize the eyes, and “Sparkle Eye” to
brighten and enhance the contrast of the iris and pupils. You can also apply
all three edits at once. Have fun customizing your brilliant images without
a PC and costly image editing software.
Your Images on HDTV
Gone are the days of friends and family huddling
around a camera’s
LCD to see the pictures you just snapped. Now, you’ll be the hit of
the party or any family function when you proudly display your brilliant
images on high-definition televisions. Simply connect the new SP-590UZ to
an HDTV with an HDMI™ cable, which can be purchased separately at any
consumer electronics store.
All Olympus digital point-and-shoot cameras accept xD-Picture CardTM media.
Starting with products available in August 2008, they also accept microSD
memory cards to capture images. The new SP-590UZ offers the flexibility to
use either xD-Picture Card or microSD memory cards, which is just one more
advantage of Olympus point-and-shoot cameras.
Dual Image Stabilization
Dual Image Stabilization enables users to take crisp, clear pictures in virtually
any shooting situation – adjusting for camera shake and a moving subject.
Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp
by adjusting the image sensor to compensate for camera shake, which often
occurs when zooming in on your subject and in low-light conditions when shutter
speeds are slower. Digital Image Stabilization freezes the action with high
ISO sensitivity and fast shutter speeds that prevent blur caused by a moving
Ultra High-Speed Sequential Shooting and Pre-Capture with TruePicTM III Image
The Olympus TruePic III Image Processor makes it possible for
the SP-590UZ to capture images at incredible speeds. The inclusion of Pre-Capture
technology, which works in conjunction with High-Speed Sequential Shooting,
enables users to capture the action before and after fully pressing the shutter
button. Pre-Capture begins working as soon as the focus is locked, automatically
archiving frames in the camera’s buffer memory prior to the shutter release – virtually
guaranteeing that you’ll get the shot even if the user’s reaction
time is slower than the action. Perfect for situations where timing is essential,
such as photographing a tennis player serving, children playing or a whale
Olympus’ enhanced TruePic III Image Processor produces crystal clear
photos using all the pixel information for each image to deliver superior picture
quality with more accurate colors, true-to-life flesh tones and faster processing
speeds. TruePic III also captures sharp images at high ISO settings, minimizing
image noise or grainy photos traditionally associated with shooting with high
Full Manual Control
The Manual, Aperture Priority and Shutter Priority
modes give users versatility and control for optimal performance in any situation.
Users can express their creativity – adjusting the f-stop for detailed
portraits with softened backgrounds, or slowing the exposure speed to create
the blurred effect of motion, or just sit back and let the camera do the thinking
through the use of the automatic settings. Manual focus is also available for
users who want to have full control.
Face Detection tracks up to 16 faces within the frame
and automatically focuses (Face Detection AF) and optimizes exposure (Face
Detection AE) quickly for sharp, brilliant portrait pictures. Now, your subject’s
face is in focus whether it is in the center of the target area or not.
Wireless Flash Compatibility
Wireless flashes can help photographers cast the best light on their subjects
and capture great images. For this reason, the SP-590UZ is compatible with
the Olympus FL-50R and FL-36R wireless electronic flashes that are designed
exclusively for digital photography. When these flashes are used in combination
with the SP-590UZ, wireless multi-flash photography is possible. The SP-590UZ
can control up to three wireless flash groups independently, with multiple
flash units in each group.
Large HyperCrystal™ II LCD
The SP-590UZ boasts an advanced HyperCrystal II LCD. It reproduces true colors
with a dynamic contrast ratio of more than 180 percent and a color reproduction
performance of more than 160 percent compared to HyperCrystal LCD, providing
a preview that is more true to the final image.
Shadow Adjustment Technology
Shooting outdoors in bright daylight can be
tricky because of the extreme contrast between dark shadowed areas and bright
sunlight areas. While the human eye is capable of detecting the nuances between
dark and light and all the details in between, image sensors traditionally
have not been quite as sensitive. The SP-590UZ addresses this challenge head-on
with a new Shadow Adjustment Technology, which compensates for extreme contrast
where the shadow areas are underexposed and lack visible detail. With the new
technology, users can preview and capture images that have the same contrast
as seen with the naked eye.
Perfect Shot Preview
The SP-590UZ features a Perfect Shot Preview mode that enables users to preview
and select various photographic effects (such as zoom, exposure compensation,
white balance and metering) on a live, multi-window screen before snapping
the shot. Perfect Shot Preview enables users to see precisely what the image
will look like when adjustments are made, ensuring users are capturing the
exact image they want. It is an ideal way for novice users to learn about the
effects of different photography techniques.
Perfect Fix In-Camera Editing
Olympus’ Perfect Fix feature offers quick solutions for unanticipated
image quality issues, which may be caused by several adverse conditions. Shadow
Adjustment Edit can be used to adjust any underexposed areas and Red-Eye Fix
can be used to reduce the effects of red-eye sometimes caused by a direct flash.
Additional in-camera editing functions can be quickly accessed right in the
camera by the touch of a button; features available include resizing, trimming,
black and white, and sepia.
29 Shooting Modes
The SP-590UZ offers new features, including, Multi-Exposure, Soft Background
Focus and Beauty Mode. A new Bird Watching mode is also great to capture
the unpredictable movements of wildlife. The new camera offers a total of
20 pre-set scene modes. To activate, simply select the desired mode for multi-fireworks,
portraits, landscapes, night scenes, fast-action and more.
OLYMPUS Master 2 Software
OLYMPUS Master 2 Software provides the ultimate
in digital imaging management. An intuitive user interface makes downloading
to your computer quick and simple, and images are easily organized by folders
or albums and searchable by date in Calendar view. A direct link makes uploading
your images and videos to YouTube™ easier
than ever. Additionally, with one-click editing tools, such as red-eye removal,
images can be touched up before printing or emailing. Online support, templates,
firmware upgrades and other user services are just a mouse-click away. Use
the optional muvee™ Theater Pack to create professional quality slide
shows and DVDs from your pictures using any of several built-in templates.
Additionally, create scrapbooks, greeting cards and other fun prints using
the optional ArcSoft® Print Creations plug-in.
The SP-590UZ will be available in March 2009. It will also include: Neck Strap,
WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries, MASD-1 (microSD
Adapter), Manual, Warranty Card and OLYMPUS Master 2 Software CD-ROM.
SP-590UZ Estimated Street Price: $449.99 (U.S.)