DIGITAL ELPH CAMERAS
Feature-Rich Canon PowerShot Cameras Offer Consumers Cutting-Edge Technology
Packaged within Digital ELPH Signature "Sleek" Design
LAKE SUCCESS, N.Y., September 17, 2008 – Canon U.S.A., Inc., a leader
in digital imaging, today announced, the PowerShot SD990 IS and PowerShot SD880
IS Digital ELPH cameras. Loaded with a host of advanced features, such as Optical
Image Stabilization and Canon's new DIGIC 4 image processor, these cameras
are ideal for the trendsetting techie looking for functionality or style-conscious
photo enthusiasts who want their gadgets to keep pace with their style. In
addition, to commemorate the 100 millionth compact digital camera manufactured,
Canon created a limited-edition PowerShot SD990 IS Digital ELPH camera in red.
"The introduction of DIGIC 4 imaging processing and a variety of color
creations, continues to build on Canon's mantra of incorporating substance
and style into everything we create," said Yuichi Ishizuka, senior vice
president and general manager, Consumer Imaging Group, Canon U.S.A. "We
recognize that if we continue to make digital cameras easy to use and easy
to take along wherever one goes, people will carry them, not just for their
style and compactness, but because of the image quality."
Canon PowerShot SD990 IS Digital ELPH Camera
The PowerShot SD990 IS Digital ELPH camera showcases enhanced specifications
such as 14.7-megapixel resolution, 3.7x Optical Zoom with Optical Image Stabilization
and Canon's new Quick Shot Mode for even faster shutter speed.
Reminiscent of a sporty race car, with its curved design and brilliant metallic
topcoat, the PowerShot SD990 IS Digital ELPH camera is available in black or
silver. Still small enough to fit in a shirt pocket or suit jacket, this compact,
cutting-edge camera is an anytime, anyplace must-have.
Limited-Edition Red Digital ELPH Camera
To help commemorate the manufacture of the 100 millionth PowerShot camera,,
Canon has produced a limited-edition red PowerShot SD990 IS Digital ELPH
camera. This camera can be exclusively purchased on the Canon U.S.A. eStore
at www.canonestore.com while supplies last.
Canon PowerShot SD880 IS Digital ELPH Camera
The successor to Canon's widely popular PowerShot SD870 IS Digital ELPH camera,
the PowerShot SD880 IS Digital ELPH camera boasts improved specifications
such as 10.0-megapixel resolution and 4x wide-angle Optical Zoom with Optical
Image Stabilization. In combination with the latest DIGIC 4 image processor
and Motion Detection Technology, the wide-angle zoom lens has been improved,
enabling consumers to capture large and small group shots with ease, while
on vacation or attending social gatherings.
Available in stylish two-toned body colors of black and silver or gold and
brown, the Canon PowerShot SD880 IS Digital ELPH camera functions as a fashion
statement, as well as a feature-rich powerhouse. Additionally, four large and
distinctive convex buttons are positioned to the right side of the large 3.0-inch
PureColor LCD II screen to make camera operation and menu navigation even easier.
The LCD screen's contrast ratio has been greatly improved as well, offering
more accurate color and viewing from any angle.
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts
for the camera's higher performance levels, including significantly improved
signal processing speed and higher image quality.
One of the most important new features made possible by the DIGIC 4 image
processor is Servo AF, which is a form of continuous focus tracking for moving
subjects. By pressing the shutter button half-way, the camera can track subject
movement up to the instant of exposure, resulting in sharper photographs. Additionally,
the processor's high ISO speed noise reduction processing has improved substantially
to enable consumers to shoot high-quality images, even in extremely dark situations
without the use of a flash. The new Intelligent Contrast Correction function
automatically improves image quality in high contrast shooting situations.
The Genuine Canon Face Detection technology has evolved even further, thanks
to DIGIC 4. Improved features include the ability to recognize human faces
at most angles. Another innovation is the Face Detection Self-Timer, which
automatically takes a photo two seconds after a new face enters the scene.
Availability and Pricing
Scheduled to be available in October, the Canon PowerShot SD990 IS Digital
ELPH and PowerShot SD880 IS Digital ELPH cameras will have estimated selling
prices of $399.99* and $299.99*, respectively. Kit contents will include
a memory card, battery, charger, wrist strap, USB and A/V interface cables,
Canon Digital Solutions Software CD, and a 1-year Canon U.S.A., Inc. limited