SONY ADDS PERFORMANCE AND REFINES DESIGN ON ENTRY-LEVEL CYBER-SHOT
SAN DIEGO, Jan. 23, 2008 – Sony has enhanced the features and
updated the design of its new Cyber-shot® DSC-S750 and DSC-S780 digital
still camera models.
of the new entry-level digital still cameras feature Sony’s face
detection technology, which identifies up to three faces in the camera’s
LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking
Sony has also upgraded the two models’ power source to Lithium Ion batteries,
instead of AA batteries, to extend battery life and allow for a body design
that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up
to 270 and 280 shots on a single full charge, respectively.
detection is just one of the technologies we’re introducing
to help customers take better photos more easily,” said Phil Lubell,
director of marketing for digital cameras at Sony Electronics.
DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x
optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing
Higher sensitivity settings up to IS01250 have been added to both
models to help reduce the risk of blurry photos when shooting in low-light
Seven convenient scene selections, including twilight, twilight
portrait, landscape, soft snap, beach, snow and high sensitivity, allow you
to adjust quickly for specific shooting conditions.
The cameras’ five-point
autofocus system helps take the guesswork out of picture taking by intelligently
selecting the best focus for the subject. This
helps to ensure that the subject is in focus, even if they are not in the center
of the frame.
cameras are equipped with 22MB of internal memory so you can start shooting
as soon as the camera is out of the box. Their capacities can be expanded easily
with an optional Memory Stick Duo™ or Memory Stick PRO Duo™ media
card, now available in capacities up to 16 gigabytes.
Price and Availability
Available in classic silver, the DSC-S750 model
ships in March for about $150, and the DSC-S780 will be available in April
for about $180. Options will include travel chargers, batteries, carrying cases,
sports packs and other accessories, all sold separately.
The models can be
purchased online at sonystyle.com, at Sony Style® retail
stores (www.sonystyle.com/retail), at military base exchanges, and at authorized
dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.