Quote Originally Posted by Peekayoh View Post

BTW, all of them are in it for the money and all of them have to answer to the Shareholders.
true peter. Poor wording on my part, i didnt mean to suggest that companies do tjings out of love without any regard to profit.

Howver, you must acknowledge that specialised equipment companies have a paritucalr pedigree and passion that values the essence of the product more so than a multi tier, multi segment conglomerate like sony.

This is not just in photography. Boston acoustics, bose, nad, red, leica, lotus, porsche as some examples. All of these companies have a key interst in making money but i think they also have a vested interest in the pedigree of the product more so than other generic companies.