SONY’S NEW ULTRA-RESPONSIVE, COMPACT SYSTEM CAMERA BOASTS WORLD’S FASTEST RELEASE TIME LAG AND QUICK, RESPONSIVE AUTOFOCUS
2nd Generation NEX-5N Produces 16.1 megapixels and Full HD 60p video
SAN DIEGO, Aug. 24, 2011 – Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new α NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.
“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said Ernesto Bravo, senior business manager of the alpha group at Sony Electronics. “But it’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”
Response is accelerated even further by a release time lag of approximately 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is significantly faster than the current NEX-5 model.
The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.
The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving.
Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.
The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.
In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).
Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.
The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.
Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.
Lenses and Accessories
The growing choice of E-mount lenses compatible with all α E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).
The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional LA-EA2 Mount Adaptorallows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.
Also new in the range of accessories, the stylish body case (LCS-EB50) and lens jacket (LCS-EL50) help protect the camera and lens from scratches, the shoulder strap (STP-XS3) fits tightly to the body and the soft carrying case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.
Pricing and Availability
The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $700 and as a body-only for about $600.
The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350. The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.
The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $400 and $350, respectively.
SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION
New NEX-7 Combines superb imaging, high performance and full palette of creative options
SAN DIEGO, Aug. 24, 2011 -- Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).
“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”
The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class -- that complements the latest generation of Sony’s BIONZ® image processing engine.
This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.
Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).
The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers. Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.
The NEX-7 model is also the world’s first interchangeable lens camera (along with new α77, α65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing. The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing. With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.
The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.
At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.
Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.
First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.
The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.
The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.
Pricing and Availability
The α NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.