SONY UNVEILS FIRST COMPACT DIGITAL STILL CAMERAS WITH HIGH
DEFINITION 1080i AVCHD VIDEO CAPABILITY
Models Also Add High Dynamic Range, TransferJet and GPS
+ Compass Technologies
LAS VEGAS (CES Booth #14200), Jan. 6, 2010 – Sony took the wraps
off two new Cyber-shot® digital still cameras today that create a new standard
of mobility with technologies that answer consumers’ on-the-go needs.
Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and
DSC-TX7) that are the world’s first compact digital still cameras to
include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD)
video capability. They are also the world’s smallest and thinnest AVCHD
These are the first Cyber-shot cameras with an in-camera Backlight Correction
High Dynamic Range (HDR) feature for managing difficult lighting situations
and TransferJet™ wireless technology for sharing, storing and viewing
images. The HX5V model is also the world’s first still camera to include
GPS + Compass and Optical SteadyShot™ with Active Mode technologies.
With Sony’s “Exmor R” back illuminated CMOS sensor technology,
these cameras provide excellent low-light performance, 10fps burst shooting
and the new Intelligent Sweep Panorama™ feature.
In addition to its cameras, Sony introduced three other devices with TransferJet
technology at CES, including a Sony Memory Stick® memory card (model MS-JX8G)
with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1)
and a VAIO® F Series notebook.
“Adding to the outstanding low-light performance and impressive Sweep
Panorama feature, we are providing high-quality movies with full HD video,
stereo sound recording when capturing movies on the go and an in-camera HDR
solution for capturing high-contrast scenery. Sony can provide these solutions
because of its expertise with other imaging products including Handycam® camcorders
and α DSLR cameras,” said Kelly Davis, director of the Digital
Imaging business at Sony Electronics. “Our goal is not only to make it
easy for consumers to get the best shot—still or video—but also
to have the best sharing experience.”
High-Quality Stills and Videos
With the AVCHD format, these new cameras record movies in 1920 x 1080 full
HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of
detail and smooth movement, and when footage is burned to disc, it can be played
back on your HDTV using most Blu-ray Disc™ players, Sony® PlayStation®3
systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied
PMB software for Windows users, it is also possible to edit recorded AVCHD
file using iMovie® for Macintosh users.
The camera will also capture videos in the MP4 format (up to 1440 x1080 30p
12Mbps) for online sharing.
Managing Difficult Lighting
The HX5V and TX7 cameras offer in-camera multi-shot High Dynamic Range (HDR),
which combines highlight and shadow detail of two separate captures into one
remarkably natural looking image—even without a tripod.
HDR offers a solution for strong backlight situations which typically result
in either dark shadows in the foreground or a washed out background. Sony’s “Exmor
R” sensor and BIONZ™ processor help to correct these issues.
The HX5V and TX7 cameras have an Intelligent Sweep Panorama™ feature
that captures wide landscapes or tall buildings in one easy “press and
sweep” motion. Due to their “Exmor R” CMOS sensor technology,
they can take up to 270 and 258-degree panorama shots, respectively, horizontally
or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama
mode). In addition, these cameras’ Intelligent Sweep Panorama feature,
which is comprised of up to 100 separate captures, detects faces and subject
motion and intelligently adjusts the width of each picture while stitching
them together, resulting in natural looking panoramic photos.
Relive the Experience
Ideal for travelers who take hundreds of photos, the in-camera GPS + Compass
feature on the HX5V camera makes it easy to store and share the location and
direction of where photos were taken.
With social networking sites becoming more popular, people want to share more
details of their experiences. The GPS + Compass feature provides a fun new
way to share where they were -- beyond the location. Using the free online
satellite imagery application, Google Earth™ mapping service, users can
view the images from a bird’s eye view or from the direction in which
the photo was taken. The GPS function automatically adjusts the camera’s
internal clock by selecting the travelling area, without the hassle of setting
the time manually.
A Wireless Way of Sharing, Storing and Viewing
TransferJet technology, which was developed by Sony and is supported by a consortium
of other companies, allows you to transfer files between two TransferJet-enabled
devices just by bringing the TransferJet marks on each product within one inch
of each other without the hassle of hunting for cables or the complication
of pairing. To transfer photos, TransferJet-enabled still cameras must each
utilize the TransferJet Memory Stick media (sold separately).
TransferJet technology is perfect for sharing on the go. You can select up
to 10 pictures and transfer them from camera to camera. For storing images,
you can place the HX5V or TX7 cameras on the lower left-hand corner of the
VAIO F Series notebook and import photos. For sharing at home on devices which
do not have the technology, you can connect the TransferJet Station to devices
with a type-A USB port, including your TV, digital photo frame or PlayStation®3.
Designed for Technology Enthusiasts
With the most innovative digital imaging technologies, the HX5V camera is
ideal for everyone from travelers to party-goers. The multi-occasion camera
features a 10 megapixel “Exmor R” sensor, a 3-inch LCD screen (measured
diagonally) and a 10x optical zoom with wide-angle 25mm-250mm equivalent high-quality
G lens allowing easy group shots and close ups when on the move.
In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShot™ image
stabilization with Active Mode, which lets you capture moving subjects such
as kids walking or running. It allows a moveable lens element to shift with
greater range of motion—10 times the range of the Optical Steady Shot™ feature
at wide end in standard mode—during camera shake. The feature reduces
camera shake so users can shoot smoother movie footage on the move. The cameras
also have an HDMI™ output adapter for easily connecting to an HDTV for
viewing pictures and movies (HDMI cable required).
Powerful and Stylish
For those seeking a sleek, compact camera, the 10MP TX7 model is just under
an inch thin and is slim enough to slip into a pocket or purse. The 3.5-inch
(measured diagonally) high resolution (921K) touch LCD screen offers easy image
scroll by simply swiping your finger across the display. The camera’s
high-performance Carl Zeiss® Vario-Tessar® 4x optical wide angle 25mm-100mm
equivalent zoom lens brings distant subjects closer and Close Focus snaps close-ups
in just under a half an inch from the subject.
The DSC-TX7 camera is also compatible with the Party-shot™ (model IPT-DS1)
automatic photographer, which pans, tilts, zooms and adjusts composition to
capture spontaneous images. Additionally, an embedded touch sensor located
on the front edge illuminates when the TX7 camera is attached. By touching
the sensor, the camera goes into the "On-demand shot" mode, which
allows users to select the shutter timing without losing the advantage of Party-shot's
To give customers greater choice and enhance the overall customer experience,
the TX7 and HX5V cameras feature a memory card slot compatible with both Memory
Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its
industry leading line of consumer media with the addition of SD/SDHC memory
Additional features found on HX5V and TX7 include iAuto, which detects eight
and nine scenes, respectively, and optimizes camera settings and Easy Mode,
which simplifies the camera menu. Optical SteadyShot™ image stabilization
reduces blur without impacting image quality, Face Detection and Smile Shutter™ technology,
which captures faces and smiles naturally.
A New Way to Share Photos and Videos Online
These models include Picture Motion Browser (“PMB”) software for
viewing, editing, organizing and uploading images to many major video and photo
sharing Web sites.
This spring, Sony will launch a new service and a new integration with Facebook® allowing
users to easily and quickly share their photos and videos privately with friends
and family. The service and the integration will be available as a downloadable
update to the “PMB” and “PMB portable” software applications
that are embedded with bloggie™ and Cyber-shot cameras and bundled with
Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and α cameras.
The Facebook integration complements the existing sharing capability with such
sites as YouTube™ and Picasa® Web Albums.
Pricing and Availability
The HX5V camera will be available in black this March for about $350, and the
TX7 camera will be available in silver, blue and red this February for about
$400. The TransferJet-enabled Memory Stick media will be available in January
for about $100, and the station will be available in February for about $150.
Pre-sales begin in January.
The cameras, Memory Stick, station, and a range of accessories will be available
online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail),
at military base exchanges and at authorized dealers nationwide.