Canon today announced six new PowerShot cameras. As usual, they didn't provide
anything in advance (so much for all the time I spent trying to convince them
that we're trustworthy), so these stories were put together hastily.
The first camera I'm going to talk about is the PowerShot G11. It's not
often that you see a new model with a lower Megapixel count than its predecessor,
but that's what happened here: the G11 is 10 Megapixel, compared to over
14MP on the G10. Here's what else is new on this somewhat underwhelming new
PowerShot G11 [specs]
- 10.0 Megapixel CCD (1/1.7"), a drop of 4.7 MP since the G10; new
"High Sensitivity System" promises less noise at high ISOs
- F2.8-4.5, 5X optical zoom lens, equivalent to 28 - 140 mm
- Optical image stabilization
- Flip-out, rotating 2.8" LCD with a very nice resolution of 461,000
- Optical viewfinder (of course)
- Full manual controls, with RAW support
- Smart Auto mode chooses a scene mode for you
- Dedicated dials for ISO and exposure compensation
- Hot shoe for external flash
- VGA movie mode with sound using H.264 codec (the lack of HD is disappointing)
- Optional conversion lenses and underwater case
- HDMI output
- SD/SDHC/MMC/MMCplus/HC MMCplus card slot
- Uses NB-7L li-ion battery; 390 shots per charge
- Ships in October for $499
CANON U.S.A. ANNOUNCES ADDITIONS TO ITS AWARD-WINNING LINE OF POWERSHOT DIGITAL
Experience the First-Ever Touch Screen PowerShot Camera; Celebrate the Resurgence
of the S-Series Digital Camera Line; Capture a Memorable Shot with the New
High Sensitivity System
LAKE SUCCESS, N.Y., August 19, 2009 – Canon U.S.A., Inc., a leader in
digital imaging, today announced six new PowerShot cameras offering diverse
photographic options for users who have just begun their photographic journey
or have been mastering their skills for many years. The new camera line-up
delivers the unique features users want, with the superb image quality, ease-of-use
and stylish design they have come to expect from Canon.
Whether a professional photographer looking for a smaller camera to tote along
on assignment or a snap-happy sports fan heading to the big game, the new PowerShot
digital cameras give users options for upgrading their shooting experience.
All of the new cameras feature Optical Image Stabilization and use the DIGIC
4 Image Processor, the proprietary technology that accounts for the cameras’ higher
performance levels, improved signal processing speeds and enhanced image quality.
Smart AUTO technology can now track moving faces and 22 different shooting
situations (up from 18 previously) by identifying the surroundings to help
ensure proper lighting and focus, providing the confidence to deliver high-quality
photos in virtually any situation, from group snapshots, to landscapes, to
portraits and more. Select new PowerShot models will have the ability to shoot
720p High-Definition (HD) video, utilize the PureColor System LCD and for the
first time from Canon, a PowerShot Digital ELPH camera will have a touch screen
user interface for easy navigation through images and menus.
The desire to capture a clear shot of a sunrise or sunset over a mountain range
can be fulfilled by using powerful features such as the brand new 10.0-Megapixel
High Sensitivity System found on two of the new higher-end PowerShot cameras,
the PowerShot G11 and PowerShot S90. Proven to enhance image quality in low-light
situations and reduce noise at high ISO speeds, the new High Sensitivity System
which is combined with the DIGIC 4 image processor, results in a faster shutter
speed to help reduce subject blur and camera shake in recorded images. When
it’s not possible to use the flash at an event such as a wedding or a
dance recital, this High Sensitivity System will help ensure images look great
while making the user the envy of all in attendance.
“With the introduction of these new PowerShot cameras, consumers will
have a wide array of choices when looking to upgrade and enhance their photography
experience,” said Yuichi Ishizuka, senior vice president and general
manager, Consumer Imaging Group, Canon U.S.A. “Professional and entry-level
users alike will now have the opportunity to choose the camera which best suits
both their photographic and personal style at the same time.”
Canon PowerShot G11 Digital Camera
The PowerShot G-series has long been the flagship of the PowerShot line. The
new Canon PowerShot
G11 Digital Camera further adds to the legacy of this award-winning series
with its advanced features, variety of shooting modes and compatible EOS accessories
which help to enhance one’s photographic creativity. Designed for those
looking for a pocket-sized camera with SLR functionality, this new powerful
camera is ideal for the consumer who is looking to capture beautiful landscapes
and professional portraits by offering:
A 10.0-Megapixel High Sensitivity System to capture images with a powerful
5x Optical Zoom lens with Optical Image Stabilization. Additionally, a 28mm
(equivalent to 28-140 mm) wide-angle lens helps to get large groups into one
shot at events such as a family reunion.
A 2.8-inch vari-angle PureColor System LCD, new to the G-series, allowing for
easier on-camera previewing and reviewing of images from nearly every angle,
while still incorporating the optical viewfinder found on previous models.
Easy access to heavily used functions with two mode dials for adjusting ISO
and exposure compensation, and a full range of shooting and recording modes,
including RAW + JPEG for ultimate creative control when editing images.
A host of optional accessories, including Speedlite flashes, an underwater
housing and a tele-converter lens to provide further photographic flexibility.
Scheduled to be available in October, the PowerShot G11 Digital Camera retails
for an estimated price of $499.99.
Canon PowerShot S90 Digital Camera
The PowerShot S90 is the camera photo enthusiasts have been waiting for to
add to their photography arsenal. Borrowing its good looks from the PowerShot
Digital ELPH line and its high-end functionality from the PowerShot G-series,
this new camera has a High Sensitivity System sensor in addition to a 28mm
wide-angle f/2.0 lens to help produce sharper images in low-light situations
while the customizable control ring allows users to adjust shooting settings
providing for further flexibility. For the professional photographer or advanced
amateur interested in a versatile point and shoot camera, the PowerShot S90
provides a wealth of advanced technologies to capture those can’t-miss
moments. Other features of this camera include:
- A 10.0-Megapixel High Sensitivity System with a 3.8x Optical Zoom and Optical
A customizable control ring for easy access and operation of manual or other
creative shooting settings.
A large 3.0-inch PureColor System LCD for even greater true life color reproduction.
Full range of shooting and recording modes, including RAW + JPEG, for the ultimate
in creative control when editing.
Scheduled to be available in October, the PowerShot S90 Digital Camera retails
for an estimated price of $429.99.
Canon PowerShot SX20 IS and SX120 IS Digital Cameras
When consumers are looking for a camera with a powerful zoom that is lightweight
and easy-to-use, the PowerShot SX-series should be top-of-mind. Consumers can
get a close-up shot without sitting in the front row and be assured images
will be of superb quality. The latest additions to the SX-series are the PowerShot
SX20 IS and PowerShot SX120 IS.
Canon PowerShot SX20 IS Digital Camera
A 12.1-Megapixel sensor with a high-powered 20x wide-angle Optical Zoom lens
and Optical Image Stabilizer to help reduce camera shake and achieve magnificent
images whether up close or far away.
The ability to shoot superb 720p (30 fps) HD video with HDMI output to share
high-quality videos of memorable moments with family and friends.
A 2.5-inch vari-angle PureColor System LCD allowing for easy on-camera viewing
of images and menus at nearly every angle while also having a viewfinder.
AA batteries for easy power-up and replacement.
Scheduled to be available in September, the PowerShot SX20 IS Digital Camera
retails for an estimated price of $399.99.
Canon PowerShot SX120 IS Digital Camera
A 10.0-Megapixel sensor with a 10x Optical Zoom lens and Optical Image Stabilization
helps to ensure images will be clear and how they were meant to be captured.
A large 3.0-inch LCD allows for easy on-camera previewing and reviewing of
menus and images.
Easy Mode to make picture taking a snap! It gives you the peace of mind when
shooting and simplifies camera operation.
AA batteries for easy power-up and replacement.
Scheduled to be available in September, the PowerShot SX120 IS Digital Camera
retails for an estimated price of $249.99.
Canon PowerShot SD980 IS and SD940 IS Digital ELPH Cameras
Most noted for sleek, polished and stylish looks, the ELPH brand has evolved
into a product that supremely reflects and expresses one’s personal
style. Tiny and compact, these cameras are best known for easily slipping
into a shirt or pants pocket, while maintaining their appeal as a fashion
accessory. For the first time ever from Canon, a member of the ELPH family
will have a 3.0-inch touch panel PureColor System LCD further enhancing its
appeal and ease-of-use. With this new line of ELPH cameras, color, style
and personal reflection are still the hallmarks of the brand.
Canon PowerShot SD980 IS Digital ELPH Camera
A large 3.0-inch touch panel PureColor System LCD screen with a cutting-edge
interface for easy navigating through images and menus.
720p HD video shooting capabilities plus HDMI output connector for easy playback
of video and photos on HDTV’s to share with friends and family.
A 5x Optical Zoom lens with an ultra-wide 24mm lens, plus Optical Image Stabilization,
great for vast landscapes and capturing a large group of friends at a red carpet
The 12.1-Megapixel sensor to help ensure superb image quality.
Four distinguished colors; silver, blue, purple and gold.
Scheduled to be available in October, the PowerShot SD980 IS Digital ELPH
Camera retails for an estimated price of $329.99.
Canon PowerShot SD940 IS Digital ELPH Camera
A 12.1-Megapixel sensor, 28mm wide-angle lens with 4x Optical Zoom lens and
Optical Image Stabilization offering versatility when shooting in the field.
720p HD movie shooting capabilities plus HDMI output connector for easy playback
of video and photos on an HDTV.
A large, crisp 2.7-inch PureColor System LCD with a wide viewing angle, great
for sharing photos and video with friends.
Timeless colors of muted metallics in blue, black, silver and brown to match
Scheduled to be available in September, the PowerShot SD940 IS Digital ELPH
Camera retails for an estimated price of $299.99.