The final group of camera announcements (for now, at least) come from Sony.
Let's start things out with an inexpensive ultra zoom model:
Cyber-shot DSC-H20 [specs]
- 10.1 Megapixel CCD
- F3.5-4.4, 10X optical zoom lens, equivalent to 38 - 380 mm
- Optical image stabilization
- 3-inch LCD display with 230,000 pixels
- New Intelligent Auto mode selects a scene mode for you, detects faces,
and avoids photos where your subject's eyes are closed
- Manual exposure and white balance
- Smile Shutter feature waits for your subject to smile before a photo is
- Selected Face Memory feature can remember faces, and gives them priority
whenever they're in the scene
- Can record movies at 720p (1280 x 720, 30 fps) with sound, using the MPEG-4
codec; I believe the time limit is just under 30 mins
- 11MB onboard memory + Memory Stick Duo slot
- Uses NP-BG1/FG1 lithium-ion battery; 290 shots per charge
- Optional component video cable and wide/telephoto conversion lenses
- Ships in April for $280
SONY ADDS INTELLIGENT AUTO TECHNOLOGY TO CYBER-SHOT CAMERAS
FOR PICTURE-PERFECT SHOTS
SAN DIEGO, Feb. 17, 2009 – Sony today announced five new Cyber-shot® cameras
(models DSC-T900, DSC-T90, DSC-W290, DSC-W230 and DSC-H20) that make it easier
to take the best pictures without changing settings.
The intelligent auto mode, available on the T900, T90, W290 and H20 models
helps “think” for you and detect scene conditions then adjust settings,
especially in difficult lighting scenarios.
“This camera provides a seamless experience,” said Karim Noblecilla,
senior product marketing manager in Sony Electronics’ Digital Imaging
Division. “You can go from a walk in the park to taking pictures of a
flower and then back to beautiful landscapes or indoor birthday parties, and
the camera will know what to do to get the best shot.”
Additionally, intelligent auto mode enhances pictures of faces to capture
natural skin tones, identifies when your subject has closed eyes, and helps
reduce blur without damaging image quality.
Sony has combined three key technologies to make these cameras smarter.
Intelligent scene recognition (iSCN) detects up to eight scenes, recognizing
objects, faces and lighting conditions (e.g. low light and backlight). Then,
in one-thirtieth of a second, it changes the setting to get the best shot.
Face detection registers up to eight faces; adjusts focus, exposure, white
balance and flash; and detects motion. This intelligent camera combines face
detection with iSCN, featuring blink detection. It takes two pictures and saves
the one in which the subject’s eyes are the least shut.
The W290 and H20 cameras also have selected-face memory, allowing you to zero
in on the main subject’s face. The next time the camera detects the priority
face in the frame, it will automatically focus on that person.
The W230 model has iSCN that detects up to five scene conditions, face detection
with child and adult priority, and the Optical SteadyShot™ image stabilization
feature. You can turn on these features in auto mode to make the W230 camera
All of the new cameras have the Optical SteadyShot feature and Smile Shutter™ technology.
The Optical SteadyShot image stabilization feature helps prevent blur due to
camera shake without impacting image quality. Equipped with Sony’s Smile
Shutter technology, these cameras automatically capture a smile the moment
Another advanced feature that sets these cameras apart from most digital still
cameras is iSCN advanced. Noblecilla said the iAuto feature increases the chances
of getting a great shot. You can also set up iSCN advanced as a permanent feature.
When the scene has difficult lighting such as backlight or low light, the camera
will take two shots within a fraction of a second using two alternative settings,
so you can select which picture you prefer.
The W290, H20, T90 and T900 cameras feature wide and full-screen 720p movie
recording at 30 frames per second in fine, standard and VGA recording modes.
The 720p movie resolution is three times higher than VGA movies.
The movie function is based on the MPEG4 codec for video compression. Plus
the T900 has a stereo microphone. Benefits of the format include high-quality
video as well as PC-friendly files that are easy to download, upload and share.
Style and Color
With a compact design for easy on-the-go portability, the DSC-T90 and DSC-T900
cameras are 15 millimeters and 16.3 millimeters thin, respectively. 2009 line
of W and T colors come in a pallet of colors to match your unique style.
Powerful Core Features
The W230 camera has 12.1 megapixels, 4x (30mm) Carl Zeiss® Vario Tessar
optical zoom lens and 3-inch (measured diagonally) LCD screen. The W290 model
adds a 5x wide (28mm) optical zoom lens.
The T90 camera also has 12.1 megapixels and a 4x Carl Zeiss Vario Tessar optical
zoom and 3-inch (measured diagonally) wide touch-panel LCD screen. The T900
camera adds a larger 3.5-inch Xtra Fine LCD screen that delivers high resolution
images (921,600 dots), which is approximately four times higher than conventional
The H20 model features 10.1 megapixels, a 10x Carl Zeiss optical zoom lens
and a 3-inch (measured diagonally) LCD screen.
Sony has simplified the display of options on most of these cameras to make
it easier for customers to use them. The most commonly used features include
shooting mode, zoom, play, delete and Smile Shutter. These are available at
a click or touch of a button. More sophisticated users can select other shooting
modes or change the settings using the menu button.
Tools to Edit, Archive and Share
These cameras are equipped with tools to edit, archive and share. They have
in-camera retouch features like red-eye correction and image management to
easily sort through thousands of photos in calendar view or album view. You
can group favorites and filter by baby, adult, all faces or smiles. The PhotoMusic
feature offers an HD slideshow mode with transitions and music for viewing
on the camera or television.
The HD output feature lets you view images in high-defintion, although HDMI
and component cables are not included. The T900 camera is bundled with a camera
stand that allows HDMI connectivity, but the cable is not included.
Bundled Picture Motion Browser (PMB) software allows you to quickly organize
images on a compatible PC and upload images to the Web. You can search and
organize images by event, smile or face, including children and infants. Then
you can display them in calendar or chronological views organized into folders.
Pricing and Availability
Consumers can start pre-ordering these cameras in March at www.sonystyle.com.
They will be available for purchase in April online at sonystyle.com, at Sony
Style® retail stores (www.sonystyle.com/retail ),
at military base exchanges and at authorized dealers nationwide.
- The T900 camera will be available in silver, black, red and bronze for
- The T90 model will be available in silver, black, pink, blue and brown
for about $300.
- The W290 model will be available in silver, black, blue and bronze for
- The W230 camera will be available in silver, black, blue and red for about
- The H20 camera will be available in black for about $280.