NIKON INTRODUCES THE NEW COOLPIX S610, AN ULTRA-COMPACT CAMERA DESIGNED TO PROVIDE USERS PREMIUM QUALITY AND SPEED

New COOLPIX Camera Offers Stylish Body, New Easy to Use Shooting Modes and a Fast Start-up Time

MELVILLE, NY (Aug. 7, 2008) – Building on the success of the COOLPIX Style Series of digital cameras, Nikon Inc. is thrilled to introduce the new COOLPIX S610, which blends elegant design and quality construction with high performance and intuitive controls and features. With 10 effective megapixels, a 4x Zoom-NIKKOR wide-angle lens, Optical VR Image Stabilization technology and automated modes like Active Child Mode, the COOLPIX S610 is perfect for consumers looking for a quality camera equipped with powerful photographic tools.

"The S610 is a very fashionable digital camera that packs a lot of technology into a slim and stylish body," said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. "The S610 delivers premium camera features, an industry leading start-up time, and an elegant look for consumers seeking beautiful pictures from an equally attractive camera."

Featuring immediate response, the new COOLPIX S610 possess the world's fastest* start-up time at a mere 0.7 seconds. The camera also features exceptional automated shooting modes, providing an easy shooting experience for the consumer. The S610 is equipped with Active Child Mode, which automatically tracks the movement of subjects, such as children and pets, to ensure that they are in crisp, clear focus, and Nikon's new Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape. Adding to the compositional freedom that the S610 offers, Smile Mode can be set to automatically take photos when a subject smiles and Food Mode makes it easy to capture beautiful pictures of cuisine, opening the door to new creative possibilities.

The new COOLPIX S610 comes equipped with three technologies to produce sharp images; Optical VR image stabilization technology, which is designed to counteract the effects of camera shake in low-light situations, ensuring that subjects come out sharp and crisp; high ISO capabilities up to 3200, providing users with added power to shoot clearer, more natural-looking photos in a wide array of settings; and Motion Detection, which automatically selects higher ISO sensitivity settings to enable faster shutter speeds to compensate for camera shake and subject movement.

Enhancing the S610's elegant camera design is a huge, bright high resolution 3.0-inch LCD monitor with a wide-viewing angle of 170 degrees and anti-reflection coating, ideal for photo sharing and composing. Combining the huge LCD monitor with 10 megapixels of sharp resolution and a wide-angle 4x Zoom-NIKKOR lens, the S610 has the right photographic tools needed to deliver outstanding image quality.

By joining the COOLPIX line, the S610 inherits Nikon's unique image innovations including: enhanced Face-Priority AF, which automatically finds and focuses on up to five faces within the frame; In-Camera Red-Eye FixTM, which can automatically detect and correct red eye in a photo; and D-Lighting, which compensates for excessive backlight or insufficient flash in images.

The new S610 comes bundled with the COOLPIX Software Suite for editing, organizing and sharing images. The camera is also compatible with SDHC cards, and utilizes the new slim EN-EL12 rechargeable Li-ion battery. The S610 will also be featured in new ultra-cool colors: Midnight Black, Deep Red and Smoke Gray.
The Nikon COOLPIX S610 will be available nationwide beginning September 2008 with an MSRP of $279.95***. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

NIKON CONTINUES LEADERSHIP IN WIRELESS COMPACT CAMERAS WITH THE ADDITION OF THE COOLPIX S610c

New Wi-Fi Camera and Agreement with Wayport Allows Users To Share Photos Anytime, Anywhere

MELVILLE, NY (Aug. 7, 2008) – For fast and easy photo sharing on the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled cameras, the new COOLPIX S610c. From the introduction of its first wireless cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been the worldwide leader in Wi-Fi integration and innovative ways to share memories.* With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires, cables or computers. New to this generation of Wi-Fi cameras, the S610c’s wireless service is provided by Wayport®, allowing consumers to share their images and videos from over 10,000 locations nationwide including over 9,700 participating McDonald’s® restaurants and major hotel chains . As with previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take advantage of users' home wireless networks to email and store pictures on my Picturetown, Nikon’s photo storage and sharing service.

“Because of it’s innovative and easy-to-use Wi-Fi feature, the COOLPIX S610c is the ultimate camera for the consumer who loves to share their images,” said Bill Giordano, general manager marketing, COOLPIX for Nikon, Inc. “Through our agreement with Wayport, we are further expanding the wireless capabilities of this camera, allowing consumers to share their images faster and easier than ever before.”

The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected Set-up (WPS), making it easier than ever to send and store images and videos via Wi-Fi. By using the S610c’s One Touch Email button and Nikon’s my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Not only can images and videos be emailed directly to friends and family from the camera through my Picturetown, but images can also be sent to the photo community sharing website Flickr®, blogs and social networking sites. Each S610c ships with a free subscription to Wayport’s Wi-Fi service valid until August 31, 2011, allowing consumer access to the service’s 10,000 hotspots nationwide.

In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10 megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright 3.0-inch LCD screen. To help ensure the consumer will be able to capture stunningly sharp images, the S610c features an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.  A leader in speed, the COOLPIX S610c starts-up in 0.7 seconds, a class leading start up time.**

For capturing great portraits with ease, the COOLPIX S610c includes Smile Mode, which programs the camera to automatically take a picture when a subject is smiling, and Active Child Mode, which can focus and track fast moving subjects for perfect, in-focus images.  Like all cameras in the COOLPIX product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which automatically selects the correct scene mode for a shooting situation for effortless photography and Motion Detection, which automatically selects the camera’s ISO for perfect, in-focus action shots.

The COOLPIX S610c comes bundled with the COOLPIX software suite for transferring, organizing, editing, and sharing images.  The camera utilizes a rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array of SD and SDHC memory cards.

The COOLPIX S610c digital camera will be available in Midnight Black nationwide beginning September 2008 with an MSRP of $329.95.*** For more information the S610c and other COOLPIX cameras, please visit www.nikonusa.com.