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Panasonic Lumix DMC-FX37 / DMC-FX150 | Digital Camera Resource Page News

Panasonic Lumix DMC-FX37 / DMC-FX150

Date posted: Monday, July 21, 2008

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The last two new Panasonics are ultra-compact models in their FX series. The DMC-FX37 and DMC-FX150 are replacements for the FX35 and FX100, respectively. Here are their specs:

Lumix DMC-FX37 [specs]

  • 10.1 effective Megapixel CCD
  • F2.8-5.9, 5X optical zoom lens, equivalent to 25 - 150 mm (up from 4X on the FX35)
  • Optical image stabilization
  • Ultra-compact body comes in silver, black, blue, pink, white, and brown
  • Venus IV image processor (same as before)
  • 2.5" LCD display with 230,000 pixels
  • Point-and-shoot operation, with latest revision of the Intelligent Auto Mode
  • Automatic image leveling tool
  • Records movies at 1280 x 720 (30 fps) with sound
  • 50MB onboard memory + SD/SDHC/MMC card slot
  • Optional HD video output cable
  • Uses DMW-BCE10 li-ion battery; 310 shots per charge
  • Ships in September for $349

Lumix DMC-FX150 [specs] - changes:

  • 14.7 effective Megapixel CCD (sigh)
  • F2.8-5.6, 3.6X optical zoom lens, equivalent to 28 - 100 mm
  • 2.7" LCD display with 230,000 pixels
  • Limited manual controls; RAW image format supported
  • 720p movie mode has a 24 fps frame rate
  • Uses CGA-S005 battery; 330 shots per charge
  • Comes in silver and black only
  • Ships in August for $399

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ADDITIONAL IMAGES:

PRESS RELEASE:

PANASONIC ANNOUNCES NEW SLIM LUMIX MODEL WITH ULTRA WIDE-ANGLE LENS AND POWERFUL 5X OPTICAL ZOOM

New LUMIX FX37 Offers Enhanced Intelligent Auto Technology, 10.1 MP and HD Video Recording Capabilities With a 25mm Ultra-Wide-Angle Leica Lens

SECAUCUS, N.J. (July 21, 2008) – Panasonic today introduced the new LUMIX DMC-FX37 digital camera with a 25mm ultra wide-angle LEICA DC lens, enabling users to capture almost double the viewing space at the same shooting distance as compared to 35mm cameras. The 10.1 megapixel FX37, capable of High Definition video recording, also includes a powerful 5x optical zoom while maintaining a sleek, ultra-compact body and expands Intelligent Auto Mode (iA), Panasonic’s system of intuitive technologies that help consumers take better photos.

“Panasonic is committed to manufacturing innovative, high-performance LUMIX digital cameras that offer technologies that are advanced, yet easy to use,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “The FX37 gives users big features – an ultra-wide angle lens, 5x optical zoom, and the enhanced Intelligent Auto technologies – while still packing all this into ultra-sleek body easy enough to slip into a pocket or small purse. With wide-angles, consumers are able to fit more into their frame, giving them increased flexibility when taking photos.”

Joining the LUMIX family, the FX37 comes with several of Panasonic’s proprietary features, including the new AF (auto focus) Tracking function, which expands the iA system. AF Tracking automatically tracks the subject in the frame by locking it into focus, making it easier to capture sharp, well-focused photos. With AF Tracking, the FX37 continually monitors the light source and automatically activates the backlight compensation function if it detects that the light source is behind the subject. AF Tracking also increases Face Detection accuracy, allowing for crisp, sharp-focused shots even if the subject’s face moves – or turns to a profile.*

When the FX37 is set to iA mode, the following technologies engage automatically; no settings need to be made:

  • Intelligent Exposure – Helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
  • Digital Red-eye Correction– This feature helps to eliminate the red-eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
  • MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
  • Intelligent ISO – Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.
  • Intelligent Scene Selector – Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
  • Face Detection – Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear.
  • Quick AF (Auto Focus) – Starts focus on the subject by just pointing the camera at the subject, thus minimizing the AF time.

The LUMIX FX37, which includes 50 MB** of internal memory, also features High Definition (HD) video recording capabilities, shooting with a resolution of 1280 x 720p at 30fps. Still photos can also be shot in a 16:9 aspect ratio for optimal viewing on an HDTV. Panasonic VIERA Plasma and LCD HDTVs also feature an integrated SD Memory Card slot, allowing users to easily view photos by simply inserting the SD Memory Card into the convenient SD Card slot built into the TV. Consumers can also enjoy watching videos in HD quality and view still images by connecting the DMC-FX37 via an optional Panasonic component cable (DMW-HDC2).

The new Venus Engine IV supports a faster response time, allowing the LUMIX FX37 to shoot 2.5 shots per second at full resolution and six shots per second in High-Speed Burst mode. The shutter release time lag is as short as 0.005 second, making it easier to capture spur-of-the-moment photo opportunities. The high-performance engine enables the camera to shoot up to 310 photos on a single battery charge.

Additional features of the Panasonic LUMIX DMC-FX37 include:

  • Image Leveling – When a captured image “leans” to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed!
  • Scene Modes – The DMC-FX37 offers 25 scene modes to address the unique needs of a variety of shooting situations. The new Pin Hole and Film Grain modes add unique, film camera-like effects and ambiences. Additionally, the Transform mode trims and stretches the image to virtually transform the subject to appear slimmer or stretched wider.

The Panasonic LUMIX DMC-FX37 will be available in silver, black, blue, pink, white and brown in September 2008 for a suggested retail price of $349.95.

 

PANASONIC INTRODUCES NEW ADDITION TO FX-SERIES, COMPLETE WITH 14.7 MEGAPIXELS AND 28MM WIDE-ANGLE LENS

New LUMIX FX150 Features Manual Controls to Help Creative Photography

SECAUCUS, N.J. (July 21, 2008) – Panasonic today announced its newest addition to its FX-Series of LUMIX digital cameras with the unveiling of the stylish and feature-rich DMC-FX150. Equipped with 14.7 megapixels, the FX150 also boasts a 28mm wide-angle LEICA DC VARIO-ELMARIT lens with F2.8 brightness and 3.6x optical zoom.

The FX150’s manual controls and creative-shooting features distinguish it from many of its ultra-compact competitors. For instance, the Manual Exposure mode lets users choose the shutter speed, giving the freedom to render artistic images of ordinary scenes. The multi-exposure function superimposes up to three consecutively shot images together while the user views the previous image on the LCD, creating a surrealistic effect that cannot be achieved with a single image alone. Furthermore, the manual bracketing function includes typical exposure and adds new color bracketing to capture color, monochromatic and sepia shots of an image simultaneously.

The FX150 also records original photos in the RAW file format and comes bundled with the SILKYPIX Developer Studio 3.0SE software application, enabling the user to freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater editing and image development.

“With the FX150, Panasonic brings a unique type of ultra-compact camera to the market,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “The combination of 14.7 megapixels, numerous manual controls and Intelligent Auto mode in a stylish, pocket-sized body creates an ideal camera for photo enthusiasts.”

In addition to manual controls, the FX150 also offers Panasonic’s Intelligent Auto (iA) mode that provides the user with automatic settings adjustments depending on the shooting environment. A new technology, called AF (auto focus) Tracking, has been added to the iA roster of features. AF tracking enables the camera to lock focus on a moving object. Additionally, AF Tracking increases Face Detection accuracy, allowing for crisp, sharp-focused shots even if the subject moves while shooting the image*.

When the FX150 is set to iA mode, the following technologies engage automatically, no settings need to be made:

  • Intelligent Exposure – Helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
  • Digital Red-eye Correction– Helps to eliminate the red-eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
  • MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
  • Intelligent ISO – Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.
  • Intelligent Scene Selector – Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
  • Face Detection – Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear.
  • Quick AF (Auto Focus) – Starts focus on the subject by just pointing the camera at the subject, thus minimizing the AF time.

The FX150 boasts the high-speed image processing system, the Venus Engine IV, which supports a faster response time, allowing the camera to shoot 2.5 shots per second at full resolution and six shots per second in High-Speed Burst mode. The FX150 can also record dynamic High Definition video in 1280 x 720p at 24fps. Other advanced features of the LUMIX FX150 include:

  • Image Leveling – When a captured image “leans” to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed!
  • Scene Modes – The FX150 offers 24 different scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film-camera-like effects and ambiences to images and the Transform mode trims and stretches images to virtually transform the subject.

The Panasonic LUMIX DMC-FX150 will be available in silver and black and will begin shipping in August 2008 with a suggested retail price of $399.95.