NEW NIKON D60 DIGITAL SLR CAMERA MAKES CAPTURING BEAUTIFUL PICTURES FUN AND EASY

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new D60 digital SLR camera, which provides consumers with stunning picture quality and versatility in an easy-to-use, compact camera design. The D60 joins Nikon’s award-winning line of D-series digital SLR cameras and shares a form factor similar to the D40 – Nikon’s smallest D-SLR camera ever. With 10.2 effective megapixels and a wealth of innovative and user-friendly features, the D60 enables both photo enthusiasts and those new to digital SLR photography to capture incredible images like never before.

“The Nikon D60 makes stepping up to digital SLR photography easy for anyone, but is also a wonderful choice for photo enthusiasts looking for remarkable performance in a compact package,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “This model, like the wildly popular Nikon D40, greatly simplifies use and builds confidence in the user. With a host of innovative features, such as a visually intuitive LCD information display, Nikon’s highly regarded EXPEED image processing concept, new dual dust reduction countermeasures, in-camera editing tools and exciting creative options, the D60 enhances the picture-taking experience for picture-takers of all skill levels.”

Users will immediately appreciate the D60’s fast 0.18-second start-up time and split-second shutter response, which combine to eliminate the frustration of shooting lag – a common issue with many point-and-shoot digital cameras. With a fast and accurate autofocus and the ability to shoot continuously at up to three pictures-per-second, the D60 faithfully captures pictures that other cameras often miss. The D60 does all this while delivering extraordinarily vivid and detailed pictures, ensuring that fleeting expressions, special moments and memorable events are captured beautifully.

Packaged with Nikon’s new AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, the D60 camera and lens outfit delivers striking image sharpness. What’s more, Nikon’s proprietary VR (Vibration Reduction) image stabilization technology also dramatically reduces blur caused when shooting handheld pictures, especially in low light.

The camera’s 10.2 megapixel CCD sensor delivers crisp, high-resolution images with astounding color and clarity, while Nikon’s advanced 3-D Color Matrix Metering II ensures that images are exposed beautifully and automatically, even in challenging lighting conditions. Additionally, Nikon’s new digital image processing concept, EXPEED, delivers smooth tones and accurate color for vibrant pictures and flattering portraits.

The D60 also offers consumers comprehensive in-camera functionality, such as Active D-lighting. Through this innovative Nikon feature, the camera can, with the option selected, further optimize shadow and highlight detail—as pictures are taken. Shots that once required adjustment with photo editing software can now go straight to the printer, bypassing the computer altogether.

For added fun and creativity while reducing or helping to eliminate time spent manipulating pictures later, the D60’s In-camera Retouch Menu enables users to accomplish a wide variety of tasks without a computer. The D60 offers new in-camera editing capabilities, including adjustable cross-screen star effects, color-intensifying filters as well as D-lighting, Red-eye correction, Image Trim and more. The D60’s Stop-Motion Movie mode is a D-SLR first that enables users to create stop-animation movie clips from a series of as many as 100 consecutive JPEG picture files. More experienced photographers will also enjoy shooting in the lossless NEF (RAW) format, and then adjusting image parameters, such as size, format, and white balance, all within the camera.

While many cameras now feature a dust cleaning function, the D60 takes this idea one step further. In addition to offering an Image Sensor Cleaning function that quickly and silently shakes off specks of image degrading dust, the camera also minimizes the dust that can come into contact with the sensor through a unique Airflow Control System. This design works to channel particles away from the sensor with every click of the shutter, resulting in even further reduction of dust particles and the spots they can leave on pictures.
Ergonomically designed with intuitively placed controls, the D60 is a camera that’s compact and ready to go wherever life leads. It also features a new power conserving Eye Sensor that turns the big 2.5-inch color LCD monitor on and off automatically when the user alternates between taking pictures and reviewing camera settings.

A customizable LCD monitor user interface rounds out the D60’s convenient features, as users can create their own wallpapers and adjust color settings to adapt to their preferences. The D60’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D60 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.

The D60 will be packaged with the 3x zoom AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR lens and will be available throughout the United States beginning in February 2008. Pricing information will be available approximately 30 days prior to sales availability.

The D60, along with Nikon’s entire line of photography, optics and digital imaging solutions, will be on display at the PMA 2008 International Convention and Trade Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220. For more information, please visit www.nikonusa.com.

NIKON’S NEW AF-S DX NIKKOR 16-85MM LENS OFFERS BROAD FOCAL RANGE AND VR IMAGE STABILIZATION FOR PHOTOGRAPHERS OF ALL LEVELS

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today announced the new AF-S DX Nikkor 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR photographers exceptional wide-angle capability along with superb telephoto versatility. The wide-ratio zoom makes this new lens suitable for a broad range of shooting situations, including indoor and outdoor events; streetscapes; and portraits and scenery, making it ideal for everyday use. It incorporates several of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Nikon VR (Vibration Reduction image stabilization), delivering the outstanding optical performance that has made NIKKOR lenses the choice of so many professional photographers.

"The new AF-S DX Nikkor 16-85mm f/3.5-5.6G ED VR lens fulfills a need among Nikon digital SLR customers for a compact wide ratio zoom lens that offers a dramatic wide angle perspective, up to a practical and useful telephoto view, as well as advanced optical features," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Whether on vacation or on assignment, the new 16-85mm lens’ versatility and remarkable image integrity are sure to make it one of Nikon’s most popular advanced performance Zoom-NIKKOR lenses.”

The AF-S DX Nikkor 16-85mm f/3.5-5.6G ED VR is a compact lens that offers an array of versatile Nikon technologies, including VR II (Vibration Reduction II image stabilization), which allows photographers to shoot at shutter speeds up to four stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography

The lens also features Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance that ensures every moment is captured crisply.

This digitally optimized lens also features two ED glass elements and three aspherical elements that provide higher resolution and superior contrast, while minimizing chromatic aberration. Additionally, Nikon's Super Integrated Coating reduces instances of lens flare and ghosting for sharp, faithful images.

Configured for optimum performance on Nikon DX-format digital SLR systems and compatible with Nikon's newest flagship model, the FX-format D3, the new 16-85mm f/3.5-5.6 lens offers a 5.3x zoom range, and a perspective equivalent to that created by a 24-127.5mm lens on a 35mm film camera.

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens is scheduled to be available at Nikon authorized dealers beginning in March 2008 at an estimated selling price of $649.** For more information, please visit www.nikonusa.com.

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens, along with Nikon’s entire line of photographic, optical and digital imaging solutions, will be on display at the PMA 2008 International Convention and Trade Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220.

NIKON’S NEW AF-S MICRO NIKKOR 60MM F/2.8G ED LENS BRINGS SOPHISTICATED TECHNOLOGY AND DESIGN TO CLOSE-UP PHOTOGRAPHERS

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

“Nikon is proud of its strong reputation for designing and producing some of the world's finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “Serious close-up photographers are naturally demanding and we are confident that these discerning customers will be excited about the performance of the new 60mm f/2.8G ED Micro NIKKOR."

Engineered for use with Nikon’s digital and 35mm SLR systems, the new AF-S Micro NIKKOR 60mm f/2.8G ED lens incorporates a myriad of innovative features and technologies, including Nikon's Silent Wave Motor technology (SWM), Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

Combined with the Silent Wave Motor technology and Internal Focusing system, the AF-S Micro NIKKOR 60mm f/2.8G ED-IF provides handling characteristics that better enable superior close-up photography. The SWM provides fast, quiet and accurate autofocus performance and Nikon’s Internal Focusing (IF) design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Internal Focusing (IF) also eliminates rotation of the front lens element, making it more convenient to use rotating polarizing filters as well as the Nikon Wireless Close-up Speedlight System. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more natural.

Nikon's exclusive Nano Crystal Coat and Super Integrated Coating produce superior color, while dramatically reducing ghosting and flare for superior image quality. An additional (Extra-low Dispersion) ED glass element minimizes chromatic aberration, allowing the lens to deliver stunning, high-contrast images while the use of two aspherical lenses help correct spherical aberration and coma, producing accurate image reproduction even at the widest aperture.

The AF-S Micro NIKKOR 60mm f/2.8G ED lens is scheduled to become available from Nikon authorized dealers beginning in March 2008 at an estimated selling price of $549.95.* For more information, please visit www.nikonusa.com.
The AF-S Micro NIKKOR 60mm f/2.8G ED lens, along with Nikon’s entire line of photographic, optical and digital imaging solutions, will be on display at the PMA 2008 International Convention and Trade Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220.

Nikon’s NEW wide-angle PC-E NIKKOR 24mm f/3.5D ED lens ALLOWS photographers TO CONTROL perspective

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are equipped with a tilt/shift mechanism that enables photographers the flexibility to effectively manipulate perspective, distortion and focus. Whether photographing architecture, landscapes, interiors or panoramas, this Perspective Control (PC) lens easily corrects linear distortion and aberration to deliver images that more accurately reproduce the view as the human eye sees it.

“Nikon optical engineers successfully overcame a number of design challenges while developing a new 24mm Perspective Control wide-angle lens that delivers in a variety of applications and fulfills the needs of photographers whose work demands the type of image control that only a lens of this design can provide" said Edward Fasano, general manager for Marketing, SLR System Products at Nikon, Inc. “This lens represents a significant addition to the field-proven NIKKOR lens lineup and allows photographers to create images that would, in many instances, not be possible otherwise. Additionally, many photographers will appreciate the ability to more effectively correct images while shooting, significantly reducing the time required to correct images afterwards with image editing software.”

Typically, tilting the axis of a camera can result in a misrepresentation of perspective. A Perspective Control lens’ ability to fine-tune perspective and focus elements virtually eliminates these issues, an essential function for architectural and interior photographers.

The same features that make this lens excellent for architectural photography also provide nature and landscape photographers with an essential means to better control perspective, allowing them to capture nature's beauty more accurately and naturally. Additionally, the 24mm PC lens enables professional product photographers to sight just the right shooting angles on reflective objects without capturing their own reflection in the process.

A special tilt/shift mechanism gives users up to +/- 11.5 mm shift and +/- 8.5-degree tilt for perspective control. When shooting with a conventional lens, some objects, such as tall trees and buildings, can be challenging to photograph due to rectilinear distortion and converging lines that warp perspective. The 24mm Perspective Control lens corrects this issue with convenient side-mounted controls at 1mm / 1-degree intervals that will adjust the focal plane with shift and tilt adjustments. The lens optics can also be rotated up to 90 degrees right or left for perspective control adjustment, while a click-stop is provided every 30 degrees. Importantly, photographers can see the effect of every adjustment accurately through their Nikon SLR viewfinder.

In addition to providing linear perspective correction, the new 24mm PC lens has unique characteristics that make it well suited for a variety of tasks and offers a wide angle-of-view combined with dramatic depth-of-field control potential, perfect for capturing stunning landscapes. To further control the image, users can quickly adjust aperture with a stop-down button, or with the aperture ring. These same characteristics also make the 24mm PC lens a great choice for close-up macro work, with a minimum focusing distance of 0.7 feet and the ability to fine tune focus with perspective control.

The PC-E NIKKOR 24mm f/3.5D ED lens continues NIKKOR’s legacy of high-quality optics and durable design. It features the new “E” designation, which denotes an electromagnetic diaphragm that automatically controls aperture with the latest Nikon D-SLR cameras. Three Extra-low Dispersion (ED) glass elements provide superior sharpness and color correction by effectively minimizing chromatic aberration, while three aspherical lens elements minimize various types of lens aberration. In addition to the Nikon Super Integrated coating that delivers superior color reproduction, Nikon’s exclusive Nano Crystal Coat helps to virtually eliminate any remaining instances of ghosting and flare.

The PC-E NIKKOR 24mm f/3.5D ED lens is the first in a new series of PC lenses being designed to meet the needs of photo professionals and enthusiasts. Two more PC lenses are currently in development and are scheduled to become available through Nikon authorized dealers during the summer of 2008.

The new PC-E NIKKOR 24mm f/3.5D ED lens as well as prototypes of the upcoming PC-E NIKKOR 45mm f/2.8D ED and PC-E Micro NIKKOR 85mm f/2.8D ED lenses will be exhibited along with Nikon’s entire line of photographic, optical and digital imaging solutions at the PMA 2008 International Convention and Trade Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220.

The NIKKOR 24mm f/3.5D ED lens is scheduled to become available through Nikon authorized dealers in the U.S. in spring 2008 for an estimated selling price of $1929.*