OLYMPUS INTRODUCES ONE OF THE WORLD'S WIDEST ULTRA-WIDE ANGLE
SPECIFIC LENSES: THE ZUIKO DIGITAL ED 7-14 MM
Latest "Designed for Digital" Lens Brings Even More Versatility
to Dynamic Suite Of E-System Lenses
Melville, New York, Sept 27, 2004 - Olympus America Inc. today introduced the
new Zuiko ED 7-14mm f4.0 zoom lens, part of its growing family of interchangeable
lenses for the Olympus E-System. This latest addition is an ultra-wide angle
zoom lens that offers a wide focal length of 7mm (14mm equivalent in 35mm photography)
in a 2x optical zoom for professional photographers. The Zuiko Digital ED 7-14mm
f4.0 follows the Zuiko Digital 11-22mm f2.8-3.5 already on the market and adds
an even wider zoom to the Zuiko Digital Specific™ Lens Family. As with
all lens components of the E-System, the 7-14mm lens is built on the new Four
Thirds System standard.
"With the introduction of the 7-14 mm Zuiko Digital Lens, Olympus shows
its commitment to expanding the range of the Olympus E-System to provide professional
photographers with a total digital solution for all of their individual photographic
requirements," said John Knaur, senior marketing manager, Olympus America
Inc. "The Zuiko Digital 7-14mm zoom delivers a unique ultra-wide capability
revealing the promise of the E-System and Four Thirds design."
Due out in the first quarter of 2005, the 7-14mm lens offers a 114-degree
angle of view, one of the widest in the world for "100% digital specific" zoom
lenses. The lens enables extraordinary, unique expression for both advanced
amateur and professional photographers with the exaggerated perspective and
subject depth that it brings to compositions. This is a new generation in ultra-wide
angle zoom lenses that takes full advantage of the dynamism, resolution, brightness
and close-up potential of the Four Thirds System standard. The dedicated digital
design of the lens ensures excellent quality even at image periphery.
OLYMPUS EXTENDS THE POWER OF ITS E-SYSTEM DIGITAL SLR FAMILY WITH TWO NEW
DIGITAL SPECIFIC LENSES
New 14-45mm and 40-150 mm Zuiko Digital Specific™ Zoom Lenses Offer Uncompromising "Digital
From The Ground Up" Quality at a Price Consumers Can Afford
Melville, New York, September 27, 2004 – Olympus America Inc. today enhanced
the E-System, the world's first 100% all-digital interchangeable lens
SLR system, with the introduction of two new Zuiko Digital Specific Lenses:
the 14-45mm f3.5-5.6 and 40-150mm f3.5-4.5 Digital Zoom Interchangeable Lenses.
These new consumer lenses will further expand the power of the E-System by
delivering higher resolutions and superior image quality for consumers who
appreciate versatility and affordability.
According to John Knaur, senior marketing manager at Olympus America: "Both
the 14-45mm and 40-150mm are compact, lightweight digital zoom lenses that
cover the zoom range most frequently used in photography. Both feature faithful
photographic performance with sharpness even at the edges of the image. With
the introduction of the new Zuiko Digital Specific 14-45mm and the 40-150 mm
Lenses, as with the entire E-System, we are furthering our commitment to consumers
by providing the most advanced as well as cost effective 100 percent digital
system on the market today."
Developed specifically for digital capture with smart technology, Zuiko Digital
Specific Lenses deliver edge-to-edge sharpness with reduced distortion and
shading. The lenses are designed to perfectly match the imager so light strikes
the sensor directly, ensuring rich, accurate colors, sharp contrasts and
bright images even at the edges.
The Zuiko Digital 14-45mm f3.5-5.6 and the Zuiko Digital 40-150 mm f3.5-4.5
Zoom Lenses are interchangeable lenses specifically created for the Olympus
E-System and represent the latest additions to the Zuiko Digital Specific Lens
Family. Both the 14-45mm and the 40-150mm are standard digital zoom lenses
that complement each other and can be used in conjunction to cover a wide range
of focal lengths and zoom ranges. In addition, both of these "designed
for digital" lenses offer superb quality suitable for everyday use by
advanced photographers as well as by newcomers to digital SLR products.
The Zuiko Digital 14-45mm f3.5 – 5.6 Lens (equivalent to 28mm – 90mm
in 35mm photography) now comes standard with Olympus' newest consumer
digital camera, the EVOLT E-300, also announced today. Its 3.2x zoom covers
the zoom range most frequently used in everyday photography, and with 12 elements
in 10 groups and a weight of just 9.98 oz/285g (approx.) it offers users an
extremely dynamic, portable everyday-use zoom.
A newly developed 'floating' mechanism is incorporated into the focusing system
to ensure exceptionally smooth action across the entire focusing range. Close-ups
as near as 15 in/38cm are possible throughout the zoom range. The lens also
boasts a new multi-coating process, which minimizes ghosting and flaring as
well as a reliable metal lens mount, which is designed for ruggedness that
ensures confidence in any situation.
The Zuiko Digital 40-150mm f3.5 – 4.5 (equivalent to 80-300mm in 35mm
photography) features a 3.8x zoom capability that provides everything from
mid-range zoom power to easy-to-use full-fledged zoom. With 13 elements in
10 groups and a weight of just 15.75 oz/450g (approx), the Zuiko Digital 40-150mm
Lens is meant to go anywhere. In addition, the lens employs a f3.5-4.5 brightness
making it ideal for achieving effects like background blurring and perspective
compression, suitable for everything from portraits to sports scenes. As with
the 14-45mm lens, the 40-150mm is also reinforced by a new multi-coating process
as well as a new reliable metal lens mount.
The Zuiko Digital Specific Lenses are based on the Four Thirds System, an
open standard for digital SLR cameras and interchangeable lens systems
a 4/3-type image sensor. The Four Thirds System is designed to achieve an
optimal balance between image quality, camera and lens size, and system
The system maximizes the performance of image sensors and lenses with a 100%
digital-from-the-ground-up design. Olympus introduced the E-1 professional
Digital SLR in October 2003, followed by the introduction of several Zuiko
Digital Specific Lenses. Visit www.olympusamerica.com/evolt for more information.
COMPACT AND LIGHTWEIGHT OLYMPUS FL-36 FLASH IS DESIGNED FOR PERFORMANCE AND
Latest Electronic Flash Rounds Out "Designed For Digital" Product
Offerings and Provides Impressive and Cost-Effective Performance
Melville, New York, Sept 27, 2004 – Olympus America Inc. today introduced
the FL-36 Electronic Flash, an external flash unit that joins the existing
members of the Olympus electronic flash family. Designed specifically for use
with digital cameras, the FL-36 rounds out the comprehensive lineup of "designed
for digital" accessories for the E-System Digital SLR cameras and other
prosumer models from Olympus. The FL-36 flash offers the robust and full-featured
functionality of the larger FL-50 combined with cost effectiveness.
The FL-36 provides photographers with an additional option from the existing
suite of electronic flashes Olympus offers for our E-System Digital SLR cameras
and prosumer models like the C-8080 Wide Zoom and C-5060," said John
Knaur, senior marketing manager, Olympus America. "As a result of its
completely digital framework, the FL-36 achieves a higher level of exposure
accuracy than flash units designed for film based cameras."
The FL-36 Electronic Flash is specifically designed for digital with an accurate
1/8 step illumination control to provide the precision required by digital
cameras, while minimizing illumination reduction. The built-in wide-angle
diffuser panel will allow the flash to provide even illumination with wide
like the new Zuiko Digital 14mm-45mm zoom. The inclusion of a lockable
bounce and swivel mechanism offers a variety of bounce photography options
left-right, as well as top-bottom in addition to a compact zoom head to
accommodate lenses from wide angle to telephoto.
The FL-36 also features a newly designed energy circuit that improves recharge
rates and enables the flash to operate on just two AA batteries or one
CR-3 Volt lithium. In addition, the FL-36 incorporates an ultra-precision
technology communicating with the E-1 and new EVOLT E-300 for control.
The FL-36 is compact, lightweight and extremely portable, and is approximately
25% shorter and 35% lighter than the larger FL-50 flash, a significant
and weight savings.
The FL-36 External Flash will be available in November 2004.
FL-36 External Flash MSRP: $249.99
OLYMPUS ONE GIGABYTE XD-PICTURE CARD CAPTURES THOUSANDS OF IMAGES ON POSTAGE
STAMP-SIZED FLASH MEMORY CARD
"Miniature Powerhouse" Significantly Increases Storage Capacity
of Digital Data for Greater Ease of Use
Melville, New York, September 27, 2004 – Olympus America Inc. today announced
the development of a One Gigabyte xD-Picture Card. As one of the world's
smallest storage media for digital cameras and digital voice recorders, the xD-Picture
Card is now capable of holding an entire gigabyte of digital images, data, audio
and video. As a result, this ultra-compact card allows photographers to capture
a greater number of photographic scenes and subjects, and at higher resolution
settings, before the card is full and images must be downloaded or the card changed.
"Olympus not only concentrates on building digital cameras that deliver
the highest level of image quality combined with the sleekest designs on the
but we also constantly look to integrate the most cutting edge technologies," said
Chip Pryor, Memory Products Business Manager, Olympus America Inc. "The
One Gigabyte xD-Picture Card is a prime example of our ongoing commitment
to raise the bar and contribute to the advancement of the digital camera
by creating a better digital experience for all consumers."
Designed to Do More
By offering a range of storage capabilities, the One Gigabyte xD-Picture
Card guarantees that digital camera users' storage requirements will be fulfilled.
Whether on a challenging photo-shoot assignment or on that once-in-a-lifetime
backpacking adventure far from civilization when having the most storage is a
must, professionals and other active photographers will appreciate the convenience
and freedom the new one gigabyte card provides.
For example, used with the 8.0-megapixel Olympus C-8080 Wide Zoom, the one
removable media can save up to 43 TIFF files or about 660 HQ images – an
incredible amount of image files. The new high-capacity card also supports Olympus
exclusive features such as Panorama photography. Olympus xD-Picture Cards are
the only media cards on the market that enable the Panorama function on Olympus
digital cameras, whereby up to 10 images can be stitched together to create incredible
Designed for Maximum Speed, Portability and Compatibility
In addition to the giant leap in storage capacity, the one-gigabyte card
offers all the features for which the xD-Picture Card is renowned. They
include a diminutive
size of 20mm x 25mm x 1.7mm, a weight of only 2 grams, fast read/write speeds,
low power consumption, and a durable multi-level cell (MLC) design.
Designed for Greater Movie Length
Approximately 50 minutes of footage in amazing DVD quality (MPEG4 format) may
be recorded when using the Olympus C-770 Ultra Zoom with the new card. In upcoming
digital cameras from Olympus where the length of QuickTime Movie recording is
only limited by the capacity of the card itself, the One Gigabyte xD-Picture
Card will enable incredibly long video to be recorded – making the digital
camera a powerful tool for creating digital movies.
Designed to Adapt
The One Gigabyte xD-Picture Card can also be used with an assortment of USB
reader/writers, such as the MAUSB-10, MAUSB-100 and the new MAUSB-300 – allowing
the card to be read by any computer's USB port without the use of a camera.
When an xD-Picture Card is inserted into any of these reader/writers, any document
can be downloaded to the card, transforming it into a portable hard drive for
easy transfer of images, data, and voice files from one computer to the next.
To enhance flexibility and convenience even further, the card can work with
adapters such as the MAPC-10 PCMCIA Adapter for PC-Card interfaces, and
Flash Adapter for use with all CF devices.
The 1GB Olympus xD-Picture Card is planned for release in the first quarter
of 2005. The full range of Olympus xD-Picture Cards includes 16MB, 32MB,
256MB and 512MB capacity versions.
US and Canadian pricing to be determined.