What is raw and what are its benefits
OK, here's an analogy that several of my clients have found to be helpful. A JPEG is a processed image, like a batch of chocolate chip cookies. A raw image is an unprocessed image, like a bag of groceries containing flour, sugar, eggs and chocolate chips, along with a recipe of how to mix the ingredients. Let's say that you find the regular recipe too bland and want to add more chocolate chips. While you could add more chocolate chips to the finished cookies, it is much easier to do so by changing the cookie recipe to call for two cups of chips instead of one.
JPEG is an image that has been processed according to the camera matrix and the "look" the manufacturer wants to apply to the image. RAW is just the data along with an instruction set. With RAW software, you can make it look the way YOU want it to. You can change the white balance, contrast, brightness and saturation. You can even convert the image to black and white if you so desire.
JPEG workflows are very fast. RAW offers more options, but requires that you do more work to make print-ready files. The decision is up to you. I shoot raw because I want the control. I also shoot my camera in manual mode for the very same reason. You have to make the decision for yourself.
I hope this is helpful.
Best regards,
Jay Kinghorn
RGB Imaging
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