a full frame compact with a zeiss 35/2 lens !
while the a-99 is a "yeah yeah...whatever" this thing is a "DAYUMMMMMMMMM !!!!!"

price is of course outrageous...but that aside...WOW sony WOW !! and to think i was mighty impressed with the rx100 but this one has me salivating !

http://www.dcresource.com/news/newsitem.php?id=4559