Good deal. But what if fans don't return them?

http://www2.panasonic.com/webapp/wcs...72012105343341

LUMIX Cameras Debut at 2012 Open
With the debut in 2012 of LUMIX Cameras to the US Open sponsorship, fans will have the opportunity to capture and share their own US Open experiences in a unique Panasonic LUMIX Loaner Program. US Open-goers who visit the Panasonic South Booth Plaza in front of Court 10 can borrow one of a range of LUMIX digital camera models for use on site throughout their time at the Tennis Center. There will be four different LUMIX camera models available.

The GF5 with fast auto focus and its ability to automatically recommend creative effects with a touch enabled display make it a hit.
The LX7 with its F1.4 Leica optics is equipped with a new 3.0-inch display that will make it a courtside favorite.
The FZ200 with a fast F2.8, 25 to 600mm zoom lens and 12 frames per second burst rate will yield great images no matter where your seats are located.
The ZS19 with its powerful 20x optical zoom draws your subjects right up close and is able to auto focus in 0.1 second making you a winner even if you have amateur status.