Check out these camera ads.
So first Canon's Make sure to check out the making of video.
Moral of the story, if you wanna look cool buy a Nikon. I'm comfy being a loser so I'll stick with Canon.
5D MK III, 50D, ELAN 7E, 17-40mm 4, Sigma 10mm 2.8 fisheye, 18-55mm 3.5-5.6 IS, 30mm 1.4, 85mm 1.8, 580 EX, 430 EX speedlight, Pocket wizard flex and mini.
Pentax P30, 50mm 2.0