true peter. Poor wording on my part, i didnt mean to suggest that companies do tjings out of love without any regard to profit.
Originally Posted by Peekayoh
Howver, you must acknowledge that specialised equipment companies have a paritucalr pedigree and passion that values the essence of the product more so than a multi tier, multi segment conglomerate like sony.
This is not just in photography. Boston acoustics, bose, nad, red, leica, lotus, porsche as some examples. All of these companies have a key interst in making money but i think they also have a vested interest in the pedigree of the product more so than other generic companies.
I do agree that companies that specialise in a particular product can achieve a degree of excellence that may be unmatched by a more commercially oriented company.
In pursuit of that excellence companies can become blinkered and lose sight of some imperatives.
Sony comes late to the DSLR business and after some peculiar decisions is now thinking outside the box with considerable success.
I happen to think that EVIL cameras will replace the DSLR in the not too far distant future.
I also think that Sony are best placed to blaze that trail.
Of course, I could be quite wrong, only time will tell but it does no harm to speculate.
I know that history is littered with businesses which failed to keep up with the march of technology and stagnated or perished.
BTW, I hope you haven't suffered in the Floods, the Tornado and now the fires. Someone down there must have been very wicked to attract so much misfortune.
But whether they are evil or dslr, what is the differnce essentially to us ? I dont see how a move to full bodied evil cameras will give sony any advantage. The smaller stuff like the nex, sure the headstart will be valuable, but if all we're talking about is replacing a mirror box with an evf...then well...so what ?
And no, thankfully no direct impact for me with any of those disasters. Most of them are in queensland a couple of thousand km's away. We all feel for them though and some of the vision has been heartbreaking.
Aus is a big place, glad it missed you.
If it were only the EVF, you could be right but it goes beyond that.
I'm talking also of "on-sensor PDAF" and global shutters, an all-electronic solution.
If, or rather when Sony get there, will they be as prepared to share that advantage.
At the moment it makes sense to sell sensors to the competition, I doubt that will apply to the FF EVIL I describe.
Yes, Canikon could be working to the same end but they don't have the Sony capacity or expertise.
The EVIL camera plays to Sony's strengths.
Can the others divest themselves of their legacy origins? Can they compete with Sony on an all-electronic playing field?